Search Engine Marketing - Avinash Kaushik

Category: Search Engine Marketing

Multichannel Analytics: Tracking Offline Conversions. 7 Best Practices, Bonus Tips

measuring holistic web impact multi channel data analysis

There is perhaps no challenge greater than tracking offline impact of your online presence (campaigns or other activity). It is perhaps one of the ...

\”Yes M’am, Yes You In The Back Row\” [13 Web Analytics Questions]

10/90 rule choosing the right web analytics tool

In the last five weeks I have given 20 plus speeches between my public and private speaking engagements. And I am not done yet, ...

\”Dear Avinash\”: Stressed Agency Analyst & Robots Are Out To Get Me!

agency training Beginners Guide To Web Analytics

I write one post a week now and yet the blog is about 25 hours of work each week. Email is one big contributor. ...

The \”Action Dashboard\” (An Alternative To Crappy Dashboards)

actionable web analtyics analytics dashboard

Know the difference between a Reporting Squirrel and a Analysis Ninja? One is in the business of providing data. One is in the business ...

Make Web Analytics Actionable: Focus On \”What’s Changed\”

actionable web analytics making web metrics actionable

Here is a dirty little secret: Unless you are a exceptionally content heavy website And your content changes every day, it is quite unlikely ...

How To Excite People About Web Analytics: Five Tips.

changing your analytics culture competing on analytics

Reality: A small fraction of people who can benefit from data actually use it. This is especially true for the world of web analytics. ...

Excellent Analytics Tip #13: Measure Macro AND Micro Conversions.

conversion rate definition improving conversion rate

We love our conversion rates. :) Really really. Part of me is glad because my book and the Trinity strategy and the Web Analytics ...

Standard Metrics Revisited: #5 : Conversion / ROI Attribution

conversion attribution conversion rate

My post on exactly how Time on Page and Time on Site are calculated by Web Analytics tools was well received but there were ...

Measuring Online Engagement: What Role Does Web Analytics Play?

engagement index engagement metrics

Engagement is a buzz word. It is a quest. It is altar at which many worship. Often though, atleast online, our hopes are dashed, ...

History Is Overrated. (Atleast For Us, Atleast For Now.)

archiving web data web analytics historical data

This week history is on everyone’s mind, especially in our little world of web analytics. Yes history when it comes to the economy (no ...

Standard Metrics Revisited: #4 : Time on Page & Time on Site

Time on Page Time on Site

I was merrily using Time on Page and Time on Site metrics for quite some time before I actually realized how they were being ...

Web Analytics Demystified

analyzing website data five easy steps to understand your web data

New to web analytics? Confused about web Analytics? Think it is too hard? Scared of tools and consultants? This post is for you, its ...

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