Search Engine Marketing Archives - Page 5 of 16 - Occam's Razor by Avinash Kaushik

Category: Search Engine Marketing

PPC / SEM Analytics: 5 Actionable Tips To Improve ROI

Search Long Tail anyone?). Your campaigns and ads are impacted by the many shiny buttons and pretty dials provided by search engines, complex algorithms ...

Slay The Analytics Data Quality Dragon & Win Your HiPPO’s Love!

creating a data driven culture data reconciliation

Web Data Quality: A Six Step Process To Evolve Your Mental Model , unleashed an unusually exceptional set of comments from you all (sweet!). ...

Web Data Quality: A 6 Step Process To Evolve Your Mental Model

data reconciliation faith based initiatives

Web Analytics 2.0 ] But these sources are “fragile”. Sometimes because of technology (tags / cookies / panels / ISP logs). Sometimes because of ...

Dear Avinash: Web Metrics & Analytics Questions, Facebook Edition

actionable web analytics brand metrics

question on Twitter: Inspire me: If there is one web analytics question you want answered what would it be? What’s your juiciest / mundane, ...

Standard Metrics Revisited: #6: Daily, Weekly, Monthly Unique Visitors.

actionable analytics analytics definitions

key performance indicators that were created just because someone decided it would be cute to add / subtract / multiply / divide some numbers. ...

Dear Avinash: Top Web Analytics Questions, Twitter Edition

When in doubt, ask your customers to help you. I am quite fond of saying that in the context of using methodologies like Experimentation ...

Actively Avoid Insights: 4 Useful KPI Measurement Techniques

averages compound metrics

Key Performance Indicator is: Measures that help you understand how you are doing against your objectives. Note the stress on Measures. And Objectives. It ...