Search Engine Marketing - Avinash Kaushik

Category: Search Engine Marketing

PPC / SEM Analytics: 5 Actionable Tips To Improve ROI

A very wise friend, ok Craig, once said this to me: “Paid Search is like playing chess with a Supercomputer.” At that moment I ...

Slay The Analytics Data Quality Dragon & Win Your HiPPO’s Love!

creating a data driven culture data reconciliation

Two truths: 1] Turns out the readers of Occam’s Razor are exceptionally gifted, they understand the challenges of web data 2] They are deeply ...

Web Data Quality: A 6 Step Process To Evolve Your Mental Model

data reconciliation faith based initiatives

It seems absolutely dumb to argue that while the quality of data used to make decisions is important, it is actually not that important ...

Dear Avinash: Web Metrics & Analytics Questions, Facebook Edition

actionable web analytics brand metrics

A few weeks back I had asked this question on Twitter: Inspire me: If there is one web analytics question you want answered what ...

Standard Metrics Revisited: #6: Daily, Weekly, Monthly Unique Visitors.

actionable analytics analytics definitions

Do you have a sneaking, yet unshakable, suspicion that your Web Analtyics Vendor is sometimes just trying to mess with you? Guess what? It’s ...

Dear Avinash: Top Web Analytics Questions, Twitter Edition

When in doubt, ask your customers to help you. I am quite fond of saying that in the context of using methodologies like Surveys ...

Actively Avoid Insights: 4 Useful KPI Measurement Techniques

averages compound metrics

Yes. I noticed the slightest hint of sarcasm in the title of this post. This post covers four commonly used measurement techniques that 9 ...

Paid Search Analytics: Measuring Value of \”Upper Funnel\” Keywords

advanced keyword analysis multi touch attribution analysis

“How do I measure the value of my “upper funnel” keywords?” People ask me this all the time. Upper funnel keywords are typically those ...

Excellent Analytics Tip #15: Measure Latent Conversions & Visitor Behavior

excellent analytics tips facebook success measures

Here is an astonishingly brilliant, yet simple idea (if I may say so myself!): Why just measure conversions as one purchase or conversions just ...

Videos: Actionable Web Analytics Tips

actionable web analytics internal site search analytics

Through the years Dr. Stephen Turner and “not Dr only Mr.” John Marshall have had a deep influence on my evolution as a Web ...

Google Analytics Maximized: Deeper Analysis, Higher ROI & You

actionable web analytics advanced segmentation

I am sure you have a new year’s resolution. Perhaps it is that you’ll maximize the value you get out of your web analytics ...

Multichannel Analytics- Tracking Online Impact Of Offline Campaigns

multi channel analysis multichannel measurement

Admit it, you secretly live in the fear of your Senior Management finding out that your online greatness is less a result of your ...

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