Search Engine Marketing - Avinash Kaushik

Category: Search Engine Marketing

Web Metrics Demystified

choosing right metrics key dashboard metrics

Confused about Web Analytics? How about Web Metrics? Have you been successfully scared? Rhetorical questions. Don’t answer. :) Let’s do this one step at ...

eMetrics DC ’07 Reflections: Accuracy, Precision & Predictive Analytics

Accuracy emetrics summit

There is always something delightful to report back from each eMetrics summit, even if it late in getting to you! Typically though it tends ...

Blog Metrics: Six Recommendations For Measuring Your Success

Blogs are not websites. The old school model of content creation, content consumption and content distribution does not apply to blogs. (Neither do “traditional ...

Multiplicity: Succeed Awesomely At Web Analytics 2.0!

Someone highly salaried : “You know what our problem is? We have too many damn tools!” Me: “Oh, hm…” Someone highly salaried : “Thanks ...

Six Rules For Creating A Data Driven Boss!

We, especially we the readers of this blog, often struggle with moving our organizations to be more data driven. The beautiful irony is that ...

Kick Butt With Internal Site Search Analytics

I love Internal Site Search data. It is a amazing peek into customer intent, which usually is quite elusive in our normal clickstream data. ...

Convert Data Skeptics: Document, Educate & Pick Your Poison

There are lots of different tools, many of which measure the same thing, numbers don’t tie, there is confusion and a lack of trust ...

“Engagement” Is Not A Metric, It’s An Excuse

Creating relevant engaging digital experiences is the quest for so many of us. It is a huge part of my job. I love creating ...

Rethink Web Analytics: Introducing Web Analytics 2.0

On Sept 5th I had the distinct pleasure of being invited to present as a part of the Authors@Google series. As the author of ...

Interviewing Tip: Stress Test Critical Thinking. Please.

Interviewing is art, and perhaps the most important thing you could do for your company. My post with tips on hiring web analysts (Hiring? ...

Data Mining And Predictive Analytics On Web Data Works? Nyet!

Strong Russian word: Nyet [No]. By the end of this post I hope you’ll agree. Worst case you’ll have food for thought. This in-depth ...

Hiring? What Works: Fresh blood or old hands? Experience or Novicity?

A reader of the blog had a interesting question that made me think about the value of experience, or the value of “having been ...

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