Search Engine Marketing - Avinash Kaushik

Category: Search Engine Marketing

Loss Recovery Growth Model: Answer Engine Optimization (AEO)

With the slow and steady evolution from keyword searching to resolution questions typed into Answer Engines, you are going to lose traffic (and revenue) ...

AEO: Answer Engine Analytics | Best Reports, KPIs, Metrics.

competitive intelligence digital analytics

SEO served us well; it remains a revenue driving powerhouse today, and will do so for the near future. As humans shift FROM “keywording” ...

AI Age Marketing: Bye SEO, Hello AEO!

digital marketing Search Engine Marketing

My YOY computations indicate, as you head into 2026, you are going to lose 30% of your Organic Traffic from reduced opportunity, and 15% ...

Digital Attribution’s Ladder of Awesomeness: Nine Critical Steps

controlled experiments digital attribution analysis

Culture is a stronger determinant of success with data than anything else. Including data. [People + Process + Structure] > [Data + Technology] It ...

Crushing It With Competitive Intelligence Analysis: Best Metrics, Reports

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Half-way through this post, you’ll seriously wonder why you’ve spent so much time obsessing with Adobe/Google Analytics/Chartbeat or other web analytics tool. When you ...

Benchmarking Performance: Your Options, Dos, Don’ts and To-Die-Fors!

actionable web analytics competitive intelligence

We are all blessed with more data than we know what to do with, and all for the price of a few lines of ...

Smart Dashboard Modules: Insightful Dimensions And Best Metrics

actionable web analytics digital marketing

My last post, perhaps provocatively, called for a reduction of data in executive dashboards (digital, online, offline). More English (IABI, specifically) would lead to ...

7 Data Presentation Tips: Think, Focus, Simplify, Calibrate, Visualize++

actionable web analytics competitive intelligence

There are three elements to our “big data” efforts, or unhyped normal data efforts: Data Collection, Data Reporting, and Data Analysis. (More on that ...

Empowering Analysis Ninjas? 12 Signs To Identify A Data Driven Culture

actionable analytics data driven cultures

Every indicator we have is that companies are investing more in every facet of analytics. Tools. People. Consulting. Processes. Yet, it is unclear if ...

Search: Not Provided: What Remains, Keyword Data Options, the Future

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In late 2011, Google announced an effort to make search behavior more secure. Logged-in users were switched to using httpS from http. This encrypted ...