Search Engine Marketing - Avinash Kaushik

Category: Search Engine Marketing

Web Analytics Segmentation: Do Or Die, There Is No Try!

My love for segmentation as the primary (only?) way of identify actionable insights is on display in pretty much every single blog post I ...

Excellent Analytics Tip #17: Calculate Customer Lifetime Value

Some Marketers / Analysts use Click-thru Rate (CTR) to measure success of their acquisition campaigns. Nothing much to write home about, but certainly better ...

10 Fundamental Web Analytics Truths: Embrace ‘Em & Win Big

There are more mistruths and F U D about Web analytics out there than I think is reasonable. Part of it fueled by Vendors. ...

The Definitive Guide To (8) Competitive Intelligence Data Sources!

Competitive intelligence, the “what else”, is one of the core tenets of Web Analytics 2.0. The reason is simple: The ecosystem within which you ...

Dear Avinash: Search / SEO Metrics & Analytics Questions + Answers

How do you measure success of a online webinar? I recently did a webinar for the Search Engine Strategies conference (I am doing the ...

Five Sweet Web Analytics Resolutions To Kick It Up A Notch

The new year is such a wonderful time. Wonderful smells in the air. The world is full of hope. Unachievable things seem achievable and ...

Web Analytics 2.0 Book: In Stores Now!!

I am absolutely thrilled that my book Web Analytics 2.0 has been released and is in retail stores now, online and offline! Hurray!! Even ...

Google Analytics Becomes Intelligent. Hello Insights!

A while back I walked into a meeting and said: “You know what… web analytics tools like Site Catalyst, Yahoo! Web Analytics, WebTrends, and ...

Web Analytics Books!

clickstream analysis competitive intelligence

Yes, books with a s. : ) It is with immense excitement that I am sharing the news that I have just finished writing ...

Web Analytics Career Advice: Play In The Real World!

Interviewing candidates for a “data job” (analysts, marketers, ppc specialist) can be surprisingly depressing. Sometimes they can be unqualified. Usually they are “qualified”. The ...

Barriers To An Effective Web Measurement Strategy [+ Solutions!]

I was quite impressed by the Econsultancy’s Online Measurement and Strategy Report. Many Analyst “reports” tend to push a company / vendor / consultant ...