What would make you cry of happiness in a Web Analytics report? What would make you cry of happiness in any report / presentation that you got from a analytics practitioner or consultant or your mom? This post attempts to sort through the good, the bad and the ugly and answer that question (except that Mom bit, that will require therapy!). It will also help you win contracts, prizes, company bonuses, and generally give you Superwoman (/man) like powers to impress people with your awesomeness in presenting complex insights that simply drive actionability. Some context first. I had the honor…