Advanced Analytics Archives - Page 6 of 24 - Occam's Razor by Avinash Kaushik

Category: Advanced Analytics

Web Analytics Consulting: A Simple Framework For Smarter Decisions

clear line of sight model digital analytics consulting

Digital Marketing & Measurement Model (how to pick the best KPIs for your business that guarantee success, using a powerful five-step process) and the ...

EU Cookie / Privacy Laws: Implications On Data Collection And Analysis

cookies data analysis

A cookie is a small text file placed on your computer. Cookies contain a small amount of anonymous information that allows a website to ...

Google Analytics Custom Reports: Paid Search Campaigns Analysis

adwords custom reports

Acquisition, Behavior, Outcomes! “) that ensure that they don’t so much deliver data as much as deliver insights. In this post I want to ...

Excellent Analytics Tip #20: Measuring Digital \”Brand Strength\”

brand measurement competitive intelligence

Brand Measurement: Analytics & Metrics for Branding Campaigns] There are many different tools, both online and offline, that measure the elusive metric called brand ...

Multi-Channel Attribution: Definitions, Models and a Reality Check

actionable web analytics attribution models

It’s 5 new accounts activated offline for every 1 activated online! If you are not calculating the offline impact, and you are not giving ...

A Big Data Imperative: Driving Big Action

big data digital analytics

ERP/massively parallel computing, fantastic storage systems, the “Hadoop and Multiplicity! Strata 2012 Big Data conference . My goal was to take my TED-ish 15-minute ...

Google Analytics Tutorial: 8 Valuable Tips To Hustle With Data!

custom alerts custom dashboards

advanced segmentation or advanced social metrics or economic value or web analytics maturity or one of an infinite number of difficult, if hugely rewarding, ...

Best Web Metrics / KPIs for a Small, Medium or Large Sized Business

actionable analysis best web metrics

Kill things that don’t have an optimum CPA. Invest more in ones that do. Simple enough, right? Tip: Remember this is just cost, not ...

Smarter Data Analysis of Google’s https (not provided) change: 5 Steps

advanced segments custom reports

Search: Not Provided: What Remains, Keyword Data Options, the Future.] On board? Let’s go…. In an effort to make search more secure, on www.google.com ...