Advanced Analytics Archives - Page 7 of 24 - Occam's Razor by Avinash Kaushik

Category: Advanced Analytics

Produce Actionable Insights: Mate Custom Reports With Adv Segments!

actionable web analytics advanced segmentation

Digital Marketing & Measurement Model!), partly because they are out of the box standard reports that web analytics vendors create for “average” people (and ...

Excellent Analytics Tip #18: Make Love To Your Direct Traffic

The reason Direct traffic is a beloved of mine is that it represents (checkout the sweet contextual – red and green – numbers above): ...

5 + 4 Actionable Tips To Kick Web Data Analysis Up A Notch, Or Two

All my experience in these things suggests that it is dangerous to think that the Conversions column is representative of the final outcome. Here ...

Viral, Social, Sentiment, Mobile: 4 Delightful Web Analytics Solutions

10/90 rule of investment in web analytics. I had created the rule many years ago, early into my job at Intuit, and quite simply ...

Win With Web Metrics: Ensure A Clear Line Of Sight To Net Income!

Economic Value. If you have implementing analytics tools, next shiny object. My recommendation has been: 1. Identify your Micro Conversions. 4. Compute the Economic ...

Identify The Known Unknowns: Leverage Analytics Custom Alerts

Analytics Becomes Intelligent. Hello Insights!] I believe that actions taken based on web analytics data dramatically increase when we shift from our obsession with ...

Online Marketing Still A Faith Based Initiative. Why? What’s The Fix?

puke and leave! You can measure every facet of success (demographic and psychographic targeting. Leverage powerful metrics like Brand Perception, Size of Second Level ...

Web Analytics Segmentation: Do Or Die, There Is No Try!

Excellent Analytics Tip#2: Segment Absolutely Everything. Many paid web analytics clickstream analytics tools, even today (!), don’t allow you to do on the fly ...

Analyze This: 5 Rules For Awesome Impromptu Web Analysis

Interviewing Tip: Stress Test Critical Thinking. Please). They also help you understand if someone really grasps key concepts. Recently on behalf of Market Motive, ...