Advanced Analytics Archives - Page 5 of 24 - Occam's Razor by Avinash Kaushik

Category: Advanced Analytics

See-Think-Do: A Content, Marketing, Measurement Business Framework

AIDA is from the siloed lens of Marketing (and full disclosure, I humbly believe serves company’s own selfish perspective). Then there is Agile for ...

Two Amazing Bar Charts: % Content Consumption, % Share of Search

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custom reporting and Here’s a very simple way to start. Step One: Count the amount of content in each area of your site. This ...

Excellent Analytics Tip #24: Obsess About Real Business Profitability

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Market Motive). But ZQI U also has many real world campuses, so students can enroll online and attend in the real world. Digital advertising ...

The Lean Analytics Cycle: Metrics > Hypothesis > Experiment > Act

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Lean Analytics a new book by my friend Benjamin Yoskovitz. The book introduces a wonderful process called the Lean Analytics Cycle, which aims to ...

Excellent Analytics Tip #23: Align Hits, Sessions, Metrics, Dimensions!

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Universal Analytics anyone?). But these features bring with them new problems that we hadn’t imagined before. Mostly because the limitations in the tools meant ...

Excellent Analytics Tip #22: Calculate Return On Analytics Investment!

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Jesse Nichols will present his wonderful formula for computing ROA (return on analytics). In part two, we are going to build on the formula ...

Excellent Analytics Tip #21: Convert Complex Data Into Simple Logical Stories

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big data world? We are not as awesome as we need to be when it comes to presenting data clearly, logically and simply, and ...

Dear Avinash: Attribution Modeling, Org Culture, Deeper Analysis +++

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Google+ and Multi-Channel Attribution: Definitions, Models and a Reality Check I explain three different models (Online to Store, Across Multiple Devices, Across Digital Channels) ...