Advanced Analytics Archives - Page 8 of 24 - Occam's Razor by Avinash Kaushik

Category: Advanced Analytics

Analysis Ninjas: Leverage Custom Reports For Better Insights!

blog post ideas. My thanks to Horia. Horia’s question was: How about a post entitled “10 Google Analytics Custom the Reports You Absolutely Must ...

Dear Avinash: Search / SEO Metrics & Analytics Questions + Answers

SES London and Market Motive co-faculty member Greg Jarboe sent me this KPI via email: “Your webcast was a big success. Your KPI questions ...

Five Sweet Web Analytics Resolutions To Kick It Up A Notch

multiplicity strategy to win in the bounce rates for the top 20 landing / entry pages to the site. Find the losers, fix ’em. ...

Who Owns Web Analytics? A Framework For Critical Thinking.

Web Analytics 2.0. Chapter 14: HiPPOs, Ninjas, and the Masses: Creating a Data-Driven Culture. In this blog post I’ll share a unique “case study”, ...

Web Analytics 2.0 Book: In Stores Now!!

Web Analytics 2.0 has been released and is in retail stores now, online and offline! Hurray!! Even with a broken right hand I can’t ...

Google Analytics Becomes Intelligent. Hello Insights!

Google Analytics Now More Powerful, Flexible And Intelligent. In this post I’ll want to share rest of the story, what came of the above ...

Web Analytics Books!

clickstream analysis competitive intelligence

Yes, books with a s. : ) It is with immense excitement that I am sharing the news that I have just finished writing ...

Web Analytics Career Advice: Play In The Real World!

Webmaster Tools from Google and Compete, Google’s Ad Planner (psychographic and demographic audience segmentation for free!) and … and … and … Twitter account ...

Barriers To An Effective Web Measurement Strategy [+ Solutions!]

Online Measurement and Strategy Report. Many Analyst “reports” tend to push a company / vendor / consultant agenda, refreshingly the Yahoo! Web Analytics, BT ...

Paris Hilton, Kim Kardashian & Telling Stories With Data

audience segmentation display advertising

Google’s Ad Planner specifically.] 2. Highlight the importance spending money on advertising to relevant audiences. 3. Tell a memorable story. Below is how I ...

PPC / SEM Analytics: 5 Actionable Tips To Improve ROI

Search Long Tail anyone?). Your campaigns and ads are impacted by the many shiny buttons and pretty dials provided by search engines, complex algorithms ...