SEO served us well; it remains a revenue driving powerhouse today, and will do so for the near future. As humans shift FROM “keywording” for 10-blue links to do all the work themselves TO typing resolution questions to have the LLMs do nearly all the work… Answer Engine Optimization (AEO) becomes an exciting next step to ensure continued revenue growth. Answer Engine use is accelerating. They are doing all the work of influencing the human, helping make end point decisions. Result: Conversion Rates from AE visitors are massively higher! Seer Interactive: ChatGPT traffic converts at 16% vs. Google organic’s 1.8%.…
-
-
Across every layer of the company, business people get too much data. Hunting expeditions are launched to locate what’s relevant and useful. CMO scorecards have impressions! Agencies are using CPMs, or worse “Traffic” as primary KPI. A Bank’s CMO has NPS on their dashboard – NPS is sourced from everything a company does AFTER Marketing’s done! I now spend most of my time practicing the art of strategy — how to have an outsized impact across the entire business (with an eye to moving Profits). My approach to rolling back the complexity in data pukes, sorry, dashboards, is simple: Separate…