Advanced Analytics Archives - Page 3 of 24 - Occam's Razor by Avinash Kaushik

Category: Advanced Analytics

Cookies To Humans: Implications Of Identity Systems On Incentives!

A story where data is the hero, followed by two mind-challenging business-shifting ideas. At a previous employer customer service on the phone was a ...

Digital Attribution’s Ladder of Awesomeness: Nine Critical Steps

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AGI takes over. Why is this formula material? The first part of the equation, for better or for worse, improves in an evolutionary manner. ...

Be Real-World Smart: A Beginner’s Advanced Google Analytics Guide

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Web Analytics Career Advice: Play In The Real World! Or a subsequent post about how to build a successful career: custom reports and Market ...

Ad Block Tracking With Google Analytics: Code, Metrics, Reports

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Mitch Joel. But think about their text in green for a moment. On a mobile platform should Forbes not have pity on its users ...

A Great Analyst’s Best Friends: Skepticism & Wisdom!

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Ice Cream and IQ. Hard not to click on that, right? It is a short article containing a line chart plotting ice cream consumption ...

Rock Analytics More: Obsess About Goals And Goal Values!

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A much richer understanding about the eight things I’m solving for. Now, all those other metrics suddenly have a purpose and context. I can ...

Excellent Analytics Tip #27: Chase Smart Calculated Metrics!

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The Marketing Analytics Intersect. Thanks! [/Sidebar] It also results in Marketers obsess about awful things like last-click conversions (See-Think-Do-Care business framework). Not even all ...

Great Storytelling With Data: Visualize Simply And Focus Obsessively

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The Marketing Analytics Intersect. Thanks! [/Sidebar] Do you see how far away a Reporting Squirrel’s job is from that of an Analysis Ninja? For ...

Speed, Focus, Smart Insights: 5 Google Analytics Custom Reports FTW!

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The Marketing Analytics Intersect. Thanks! [/Sidebar] The primary reason is simple: You are unique. Your business is unique. Why would a report created for ...

Ten Hidden Gems In Google Analytics: Do Smarter Web Data Analysis!

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Even your best over-estimation of Google Analytics’ scale will under-estimate it by 100x, minimum. In that context, Real-Time reports are an impressive feat of ...

The Magic of Universal Analytics: Strategy, Tactics, Implementation Tips

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analytics.js . This makes it a bit harder to wrap your head around all the possibilities. Big problem for Google to solve. For example, ...

Crushing It With Competitive Intelligence Analysis: Best Metrics, Reports

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Competitive Intelligence Analysis: Why, What & How to Choose. CIA also formed one of five foundational elements in my Competitive Intelligence Data Sources & ...