Web Analytics - Avinash Kaushik

Category: Web Analytics

Smart Dashboard Modules: Insightful Dimensions And Best Metrics

actionable web analytics digital marketing

My last post, perhaps provocatively, called for a reduction of data in executive dashboards (digital, online, offline). More English (IABI, specifically) would lead to ...

Digital Dashboards: Strategic & Tactical: Best Practices, Tips, Examples

actionable web analytics data driven decision making

I’m excited about the power of a well created dashboard. It is a thing of beauty and a source of immense joy. Oh, and ...

Dear Avinash: Your Digital Marketing + Analytics Challenges Answered

actionable web analytics digital marketing

Every once in a while I take a pause and answer your questions, your burning questions (!), about digital marketing and analytics. I’d requested ...

7 Data Presentation Tips: Think, Focus, Simplify, Calibrate, Visualize++

actionable web analytics competitive intelligence

There are three elements to our “big data” efforts, or unhyped normal data efforts: Data Collection, Data Reporting, and Data Analysis. (More on that ...

Empowering Analysis Ninjas? 12 Signs To Identify A Data Driven Culture

actionable analytics data driven cultures

Every indicator we have is that companies are investing more in every facet of analytics. Tools. People. Consulting. Processes. Yet, it is unclear if ...

Search: Not Provided: What Remains, Keyword Data Options, the Future

advanced segments custom reports

In late 2011, Google announced an effort to make search behavior more secure. Logged-in users were switched to using httpS from http. This encrypted ...