Web Analytics - Avinash Kaushik

Category: Web Analytics

Excellent Analytics Tip #24: Obsess About Real Business Profitability

actionable web analytics advanced segmentation

The art of analysis often fails to deliver ginarmous success simply because of how limited our worldview is when we go about identifying bottom-line ...

The Lean Analytics Cycle: Metrics > Hypothesis > Experiment > Act

actionable analytics business optimization

This should not be news to you. To win in business you need to follow this process: Metrics > Hypothesis > Experiment > Act. ...

Excellent Analytics Tip #23: Align Hits, Sessions, Metrics, Dimensions!

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Web Analytics tools have become pretty feature rich, and the future promises to bring even more goodies (Universal Analytics anyone?). But these features bring ...

Excellent Analytics Tip #22: Calculate Return On Analytics Investment!

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Analysts: Put up or shut up time! This blog is centered around creating incredible digital experiences powered by qualitative and quantitative data insights. Every ...

Dear Avinash: Attribution Modeling, Org Culture, Deeper Analysis +++

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A couple weeks back I’d requested the nice folks following me on Google+ and Facebook to submit their most important digital marketing and analytics ...

Web Analytics Consulting: A Simple Framework For Smarter Decisions

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As I’ve gotten older I’ve come to appreciate the value of frameworks a lot more. When we are young, the answers to everything are ...

EU Cookie / Privacy Laws: Implications On Data Collection And Analysis

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Privacy is a very important issue when it comes to digital. The way data is collected online and what happens to it is a ...

Google Analytics Custom Reports: Paid Search Campaigns Analysis

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Every Analysis Ninja knows that standard reports are lame. The lameness stems from the fact that they are created for everyone, stuffed with as ...

Excellent Analytics Tip #20: Measuring Digital \”Brand Strength\”

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A lot of digital analytics focuses on direct response (conversions, leads, etc.). But there is an additional valuable, and sexy, focus of our marketing ...