Category: Web Analytics

Simple Tricks To Up-level Your Analytics Reports.

We all consume a whole lot of reports every day – company data, public data, and so much more. Many are acceptable, some are ...
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Smart Data Visualizations: Quality Assessment Algorithm

The gap between a bad and good data visualization is small. The gap between a good and great data visualization is a vast chasm! ...
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Deliver Step Change Impact: Marketing & Analytics Obsessions

Some moments in time are perfect to reflect on where you are, what your priorities are, and then consider what you should start-stop-continue. In ...
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The Impact Matrix | A Digital Analytics Strategy Framework

The universe of digital analytics is massive and can seem as complex as the cosmic universe. With such big, complicated subjects, we can get ...
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Breaking Silos: Passive Consumption + Active Engagement FTW!

Today something complex, advanced, that is most applicable to those who are at the edges of spending money, and thus have an intricate web ...
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The Very Best Digital Metrics For 15 Different Companies!

The very best analysts distill, rather than dilute. The very best analysts focus, when most tend to scatter. The very best analysts display critical ...
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Artificial Intelligence: Implications On Marketing, Analytics, And You

A rare post today. It looks a little further out into the future than I normally tend to. It attempts to simplify a topic ...
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Cookies To Humans: Implications Of Identity Systems On Incentives!

A story where data is the hero, followed by two mind-challenging business-shifting ideas. At a previous employer customer service on the phone was a ...
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It’s Not The Ink, It’s The Think: 6 Effective Data Visualization Strategies

It is also true that it is completely ineffective and no one will understand anything. Too many bars, inside them too many slices, odd ...
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Five Key Elements For A Big Analytics Driven Business Impact

primordial soup at any company that expects amazing life to spring forth. You’ll be surprised, there’s only one tool in that mix. It is ...
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Be Real-World Smart: A Beginner’s Advanced Google Analytics Guide

Web Analytics Career Advice: Play In The Real World! Or a subsequent post about how to build a successful career: custom reports and Market ...
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Four Stories: A Decade of Writing Occam’s Razor!

An off-topic post this week, to celebrate this incredible outpost you’ve helped create on the web, Occam’s Razor. This month my beloved blog is ...
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Avinash Kaushik

Bestselling Author, Analytics
Chief Strategy Officer, HMM

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Learn to focus on actionable insights and cultural change rather than just tracking data.

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