Web Analytics - Avinash Kaushik

Category: Web Analytics

Ad Block Tracking With Google Analytics: Code, Metrics, Reports

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You don’t use an ad blocker, right? Of course not! You would never want to take away the opportunity a content creator has online ...

A Great Analyst’s Best Friends: Skepticism & Wisdom!

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Here’s something important I’ve observed in my experience in working with data, and changing organizations with ideas: Great Analysts are always skeptical. Deeply so. ...

The Marketing < > Analytics Intersect: My Newsletter!

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I want you to sign up for something very, very special I’m doing: Writing short stories from the intersection of marketing and analytics. My ...

Rock Analytics More: Obsess About Goals And Goal Values!

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If you don’t have goals, you are not doing digital analytics. You are doing i am wasting earth’s precious oxygenalytics. Let’s back up. Let ...

Excellent Analytics Tip #27: Chase Smart Calculated Metrics!

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For the last decade (#omg!), I’ve consistently complained about a fundamental flaw in Web Analytics tools: They incentivize one night stands, rather than engagements ...

Great Storytelling With Data: Visualize Simply And Focus Obsessively

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The difference between a Reporting Squirrel and Analysis Ninja? Insights. As in, the former is in the business of providing data, the latter in ...

See, Think, Do, Care Winning Combo: Content +Marketing +Measurement!

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There have been tons and tons of implementations around the world of my wonderfully profitable See-Think-Do-Care business framework. This is immensely gratifying. Over the ...

Ten Hidden Gems In Google Analytics: Do Smarter Web Data Analysis!

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The 80/20 rule applies to our use of web analytics tools as well. Most of us use just a small amount of power our ...

The Magic of Universal Analytics: Strategy, Tactics, Implementation Tips

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In a Q&A after a keynote a couple of years ago, I was asked: “When will traditional business analysis subsume the web analytics silo?“ ...

The Complete Digital Analytics Ecosystem: How To Win Big

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The world of digital analytics seems to be insanely complicated. And, yes, some of it is. Third-party or first-party cookies anyone? And, are we ...

Data Visualization Inspiration: Analysis To Insights To Action, Faster!

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Like a vast majority on planet Earth, I love data visualizations. Ok, so perhaps as the author of two bestselling books on analytics I ...

Magnificent Mobile Website And App Analytics: Reports, Metrics, How-to!

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Nothing I can tell you about the importance of having an incredible mobile strategy will surprise you. Mobile devices (phones, tablets, wearables) are transforming ...