Web Analytics Archives - Page 3 of 31 - Occam's Razor by Avinash Kaushik

Category: Web Analytics

Ad Block Tracking With Google Analytics: Code, Metrics, Reports

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Mitch Joel. But think about their text in green for a moment. On a mobile platform should Forbes not have pity on its users ...

A Great Analyst’s Best Friends: Skepticism & Wisdom!

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Ice Cream and IQ. Hard not to click on that, right? It is a short article containing a line chart plotting ice cream consumption ...

The Marketing < > Analytics Intersect: My Newsletter!

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own vs. rent in context of platforms. Facebook, YouTube, LinkedIn are platforms where you rent your existences. Mobile and desktop websites, mobile applications are ...

Rock Analytics More: Obsess About Goals And Goal Values!

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A much richer understanding about the eight things I’m solving for. Now, all those other metrics suddenly have a purpose and context. I can ...

Excellent Analytics Tip #27: Chase Smart Calculated Metrics!

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The Marketing Analytics Intersect. Thanks! [/Sidebar] It also results in Marketers obsess about awful things like last-click conversions (See-Think-Do-Care business framework). Not even all ...

Great Storytelling With Data: Visualize Simply And Focus Obsessively

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The Marketing Analytics Intersect. Thanks! [/Sidebar] Do you see how far away a Reporting Squirrel’s job is from that of an Analysis Ninja? For ...

See, Think, Do, Care Winning Combo: Content +Marketing +Measurement!

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See-Think-Do-Care business framework. This is immensely gratifying. Over the last year, I’ve also worked with many companies to drive new and rapid innovation in ...

Ten Hidden Gems In Google Analytics: Do Smarter Web Data Analysis!

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Even your best over-estimation of Google Analytics’ scale will under-estimate it by 100x, minimum. In that context, Real-Time reports are an impressive feat of ...