Web Analytics - Avinash Kaushik

Category: Web Analytics

You Are What You Measure, So Choose Your KPIs (Incentives) Wisely!

best key performance indicators business performance metrics

Just like Yahoo! News, the BBC site uses display advertising to monetize its content (outside the UK, at least). But when you click Next ...

Multi-Channel Attribution: Definitions, Models and a Reality Check

actionable web analytics attribution models

A wise person said: “To guarantee success, spend 95% of your time defining the problem and 5% of the time solving it.” I believe ...

A Big Data Imperative: Driving Big Action

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Is there anything in the analytics space that is so full of promise and hype and sexiness and possible awesomeness than “big data?” I ...

The Biggest Mistake Web Analysts Make… And How To Avoid It!

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The single biggest mistake web analysts make is working without purpose. We work very hard. We torture SiteCatalyst. We send out a lot of ...

Google Analytics Tutorial: 8 Valuable Tips To Hustle With Data!

custom alerts custom dashboards

It is painfully heartbreaking to realize that a very small tiny number of people who have access to web analytics tools actually use them. ...

The 2015 Digital Marketing Rule Book. Change or Perish.

digital marketing rules for revolutionaries

It is the season to be predicting the future, but that is almost always a career-limiting move. So I’m not going to do that. ...

Smarter Data Analysis of Google’s https (not provided) change: 5 Steps

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It is astonishingly common that we are asked to analyze the impossible. In perhaps a career-limiting move I’m going to try to do that ...

Data Analysis 101: Seven Simple Mistakes That Limit Your Salary

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Data analysis is not easy. It takes years to get good at it, and once you get good at it you realize how much ...

Web Analytics Career Guide: From Zero To Hero In Five Steps!

I got an email the other day with this simple question: “How do break into the world of web analytics?” Actually I get that ...

An Incredible Analytics Experience: 5 Years of Occam’s Razor

My beloved little labor of love, this analytics blog, is 5 years old today. Five! I am so proud of having reached this incredible ...

11 Digital Marketing “Crimes Against Humanity”

Every presentation I do is customized for the audience in the room. That means I get to spend loads and loads of time across ...

The Difference Between Web Reporting And Web Analysis

Someone asked me this very simple question today. What’s the difference between web reporting and web analysis? My instinct was to use the wry ...

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