Category: Marketing Tips

Search: Not Provided: What Remains, Keyword Data Options, the Future

recently announced switching to httpS as standard for all mail users, indicating secure search might follow next. That of course will mean more referring ...
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Google Analytics Visitor Segmentation: Users, Sequences, Cohorts!

segmentation knows no bounds. Whether you do online, offline or nonline analysis, or just like to randomly play with data, insights arrive faster with ...
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See-Think-Do: A Content, Marketing, Measurement Business Framework

AIDA is from the siloed lens of Marketing (and full disclosure, I humbly believe serves company’s own selfish perspective). Then there is Agile for ...
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Two Amazing Bar Charts: % Content Consumption, % Share of Search

custom reporting and Here’s a very simple way to start. Step One: Count the amount of content in each area of your site. This ...
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Excellent Analytics Tip #24: Obsess About Real Business Profitability

Market Motive). But ZQI U also has many real world campuses, so students can enroll online and attend in the real world. Digital advertising ...
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7 Incredible Web Design, Branding, Digital Marketing Experiences

Songza. I really do. It is such a cool service. The music collection is wonderful. I love the social nature of sharing playlists. The ...
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Avinash Kaushik

Bestselling Author, Analytics
Chief Strategy Officer, HMM

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Web Analytics 2.0 by Avinash Kaushik

Web Analytics 2.0

Learn to prioritize customer-centric, multi-channel analysis and experimentation over simple data reporting.

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Web Analytics An Hour A Day Book by Avinash Kaushik

Web Analytics: An Hour A Day

Learn to focus on actionable insights and cultural change rather than just tracking data.

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