Category: Marketing Tips
Search: Not Provided: What Remains, Keyword Data Options, the Future
recently announced switching to httpS as standard for all mail users, indicating secure search might follow next. That of course will mean more referring ...
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Six Visual Solutions To Complex Digital Marketing/Analytics Challenges
venn diagram, though, as you’ll see, I do take enormous liberties with the format. [As checkout the difference.] Here are the stories we’ll cover… ...
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Google Analytics Visitor Segmentation: Users, Sequences, Cohorts!
segmentation knows no bounds. Whether you do online, offline or nonline analysis, or just like to randomly play with data, insights arrive faster with ...
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Multi-Channel Attribution Modeling: The Good, Bad and Ugly Models
Occam’s Razor to this complicated challenge. Let’s try to make some sense of it all. By the time you are done with this post ...
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See-Think-Do: A Content, Marketing, Measurement Business Framework
AIDA is from the siloed lens of Marketing (and full disclosure, I humbly believe serves company’s own selfish perspective). Then there is Agile for ...
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Two Amazing Bar Charts: % Content Consumption, % Share of Search
custom reporting and Here’s a very simple way to start. Step One: Count the amount of content in each area of your site. This ...
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Excellent Analytics Tip #25: Decrapify Search, Social Compound Metrics
NFL Passer Rating (don’t worry, no one really understands what it is). In a government context, Consumer Price Index are good examples. One that ...
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Excellent Analytics Tip #24: Obsess About Real Business Profitability
Market Motive). But ZQI U also has many real world campuses, so students can enroll online and attend in the real world. Digital advertising ...
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Eight Silly Data Myths Marketing People Believe That Get Them Fired.
It seems absolutely stupid to say, \”No, I don’t want real-time data.\” It’s like saying no to Chocolate/Jesus. You just don’t say no! But ...
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7 Incredible Web Design, Branding, Digital Marketing Experiences
Songza. I really do. It is such a cool service. The music collection is wonderful. I love the social nature of sharing playlists. The ...
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Google Analytics Tips: 10 Data Analysis Strategies That Pay Off Big!
current announcements, Google Analytics is set to go through an almost unprecedented amount of evolution. My postulation is that by this time next year ...
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Is Your Brand Magnificent At Digital Marketing? A Diagnostic Framework.
You need to have an owned existence as well. For almost all brands, that means a website on your domain and where you set ...
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Avinash Kaushik
Bestselling Author, Analytics
Chief Strategy Officer, HMM

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