Marketing Tips Archives - Page 5 of 25 - Occam's Razor by Avinash Kaushik

Category: Marketing Tips

Excellent Analytics Tip #21: Convert Complex Data Into Simple Logical Stories

big data world? We are not as awesome as we need to be when it comes to presenting data clearly, logically and simply, and ...

Global Multichannel Consumer Behaviour (Research/Purchase) Analysis

qualitative research

Consumer Barometer provides qualitative research, collected and processed with immense quantitative rigor, that will allow you to analyze digital’s influence and consumer behavior that ...

Mobile Marketing 2015: Rethink Customer Acquisition, Intent Targeting

behavior targeting customer acquisition

grok the sweet power that this platform brings with it. They are slow to grasp new opportunities to rethink customer relationships, to revolutionize products ...

Dear Avinash: Attribution Modeling, Org Culture, Deeper Analysis +++

analytical tips analytics organization structure

Google+ and Multi-Channel Attribution: Definitions, Models and a Reality Check I explain three different models (Online to Store, Across Multiple Devices, Across Digital Channels) ...

Web Analytics Consulting: A Simple Framework For Smarter Decisions

clear line of sight model digital analytics consulting

Digital Marketing & Measurement Model (how to pick the best KPIs for your business that guarantee success, using a powerful five-step process) and the ...

EU Cookie / Privacy Laws: Implications On Data Collection And Analysis

cookies data analysis

A cookie is a small text file placed on your computer. Cookies contain a small amount of anonymous information that allows a website to ...

Google Analytics Custom Reports: Paid Search Campaigns Analysis

adwords custom reports

Acquisition, Behavior, Outcomes! \”) that ensure that they don’t so much deliver data as much as deliver insights. In this post I want to ...

Excellent Analytics Tip #20: Measuring Digital \”Brand Strength\”

brand measurement competitive intelligence

Brand Measurement: Analytics & Metrics for Branding Campaigns] There are many different tools, both online and offline, that measure the elusive metric called brand ...

You Are What You Measure, So Choose Your KPIs (Incentives) Wisely!

best key performance indicators business performance metrics

key performance indicator (KPI). [Sidebar] A key performance indicator is a metric that helps you understand actual performance against preset business objectives. [/Sidebar] The ...

Multi-Channel Attribution: Definitions, Models and a Reality Check

actionable web analytics attribution models

It’s 5 new accounts activated offline for every 1 activated online! If you are not calculating the offline impact, and you are not giving ...

A Big Data Imperative: Driving Big Action

big data digital analytics

ERP/massively parallel computing, fantastic storage systems, the \”Hadoop and Multiplicity! Strata 2012 Big Data conference . My goal was to take my TED-ish 15-minute ...