Marketing Tips - Avinash Kaushik

Category: Marketing Tips

Excellent Analytics Tip #21: Convert Complex Data Into Simple Logical Stories

I love this quote from Richard Branson: Complexity is your enemy. Any fool can make something complicated. It is hard to make something simple. ...

Global Multichannel Consumer Behaviour (Research/Purchase) Analysis

qualitative research

As my focus has evolved to getting companies to imagine and execute incredible digital marketing initiatives, I’ve discovered that my passion for the medium, ...

Mobile Marketing 2015: Rethink Customer Acquisition, Intent Targeting

behavior targeting customer acquisition

I’m immensely excited about how completely mobile platforms impact our lives. Not just the hyper-fast access information and being able to call whomever you ...

Dear Avinash: Attribution Modeling, Org Culture, Deeper Analysis +++

analytical tips analytics organization structure

A couple weeks back I’d requested the nice folks following me on Google+ and Facebook to submit their most important digital marketing and analytics ...

Web Analytics Consulting: A Simple Framework For Smarter Decisions

clear line of sight model digital analytics consulting

As I’ve gotten older I’ve come to appreciate the value of frameworks a lot more. When we are young, the answers to everything are ...

EU Cookie / Privacy Laws: Implications On Data Collection And Analysis

cookies data analysis

Privacy is a very important issue when it comes to digital. The way data is collected online and what happens to it is a ...

Google Analytics Custom Reports: Paid Search Campaigns Analysis

adwords custom reports

Every Analysis Ninja knows that standard reports are lame. The lameness stems from the fact that they are created for everyone, stuffed with as ...

Excellent Analytics Tip #20: Measuring Digital \”Brand Strength\”

brand measurement competitive intelligence

A lot of digital analytics focuses on direct response (conversions, leads, etc.). But there is an additional valuable, and sexy, focus of our marketing ...