Marketing Tips Archives - Page 6 of 25 - Occam's Razor by Avinash Kaushik

Category: Marketing Tips

The Biggest Mistake Web Analysts Make… And How To Avoid It!

Digital Marketing and Measurement Model . It is a fantastic five step process that forces the engagement of key stake holders to produce a ...

Google Analytics Tutorial: 8 Valuable Tips To Hustle With Data!

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advanced segmentation or advanced social metrics or economic value or web analytics maturity or one of an infinite number of difficult, if hugely rewarding, ...

The 2015 Digital Marketing Rule Book. Change or Perish.

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super powerful and insightful metrics ? primordial ooze from which new ideas (or indeed life) will spark for an imaginative digital existence. www.bloomberg.com should ...

Best Web Metrics / KPIs for a Small, Medium or Large Sized Business

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Kill things that don’t have an optimum CPA. Invest more in ones that do. Simple enough, right? Tip: Remember this is just cost, not ...

Smarter Data Analysis of Google’s https (not provided) change: 5 Steps

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Search: Not Provided: What Remains, Keyword Data Options, the Future.] On board? Let’s go…. In an effort to make search more secure, on www.google.com ...

Best Social Media Metrics: Conversation, Amplification, Applause, Economic Value

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so what? \” matters! Oh, I totally forgot to say this…. the advice in this blog post is only for businesses and brands that ...

Measuring Incrementality: Controlled Experiments to the Rescue!

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Search Engine Optimization. We have to do Paid Search. We have to have a robust Affiliate network. We have to do Mobile advertising. We ...

Google Analytics Visits Metric: Change. Implications. Opportunities.

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Web Analytics Master Certification course (which is one of eight courses in Full of surprises, right? I hope the video shared the reports and ...

Excellent Analytics Tip #18: Make Love To Your Direct Traffic

The reason Direct traffic is a beloved of mine is that it represents (checkout the sweet contextual – red and green – numbers above): ...

5 + 4 Actionable Tips To Kick Web Data Analysis Up A Notch, Or Two

All my experience in these things suggests that it is dangerous to think that the Conversions column is representative of the final outcome. Here ...

Viral, Social, Sentiment, Mobile: 4 Delightful Web Analytics Solutions

10/90 rule of investment in web analytics. I had created the rule many years ago, early into my job at Intuit, and quite simply ...

Win With Web Metrics: Ensure A Clear Line Of Sight To Net Income!

Economic Value. If you have implementing analytics tools, next shiny object. My recommendation has been: 1. Identify your Micro Conversions. 4. Compute the Economic ...