Marketing Tips - Avinash Kaushik

Category: Marketing Tips

The Biggest Mistake Web Analysts Make… And How To Avoid It!

The single biggest mistake web analysts make is working without purpose. We work very hard. We torture SiteCatalyst. We send out a lot of ...

Google Analytics Tutorial: 8 Valuable Tips To Hustle With Data!

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It is painfully heartbreaking to realize that a very small tiny number of people who have access to web analytics tools actually use them. ...

The 2015 Digital Marketing Rule Book. Change or Perish.

digital marketing rules for revolutionaries

It is the season to be predicting the future, but that is almost always a career-limiting move. So I’m not going to do that. ...

Best Web Metrics / KPIs for a Small, Medium or Large Sized Business

actionable analysis best web metrics

We have access to more data than God wants anyone to have. Thus it is not surprising that we feel overwhelmed, and rather than ...

Smarter Data Analysis of Google’s https (not provided) change: 5 Steps

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It is astonishingly common that we are asked to analyze the impossible. In perhaps a career-limiting move I’m going to try to do that ...

Best Social Media Metrics: Conversation, Amplification, Applause, Economic Value

actionable web analytics key performance indicators

I am going to break one of my unspoken cardinal rules: Only write about real problems and measurement that is actually possible in the ...

Measuring Incrementality: Controlled Experiments to the Rescue!

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With a plethora of digital media channels at our disposal and new ones on the way every day(!), how do you prioritize your efforts? ...

Google Analytics Visits Metric: Change. Implications. Opportunities.

google analytics multi touch attribution analysis

Recently the Google Analytics team changed the way sessionization algorithm. In lay terms… how the start, duration and end of a Visit is computed. ...

Excellent Analytics Tip #18: Make Love To Your Direct Traffic

Make love? Direct Traffic? Really? I am not kidding. Direct traffic contains visitors that proactively seek you out, everyone else you have to "beg" ...