Category: Marketing Tips

The Artificial Intelligence Opportunity: A Camel to Cars Moment

Over the last couple years, I’ve spent an increasing amount of time diving into the possibilities Deep Learning (DL) offers in terms of what ...
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Cookies To Humans: Implications Of Identity Systems On Incentives!

A story where data is the hero, followed by two mind-challenging business-shifting ideas. At a previous employer customer service on the phone was a ...
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It’s Not The Ink, It’s The Think: 6 Effective Data Visualization Strategies

It is also true that it is completely ineffective and no one will understand anything. Too many bars, inside them too many slices, odd ...
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Ad Block Tracking With Google Analytics: Code, Metrics, Reports

Mitch Joel. But think about their text in green for a moment. On a mobile platform should Forbes not have pity on its users ...
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A Great Analyst’s Best Friends: Skepticism & Wisdom!

Ice Cream and IQ. Hard not to click on that, right? It is a short article containing a line chart plotting ice cream consumption ...
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The Marketing < > Analytics Intersect: My Newsletter!

own vs. rent in context of platforms. Facebook, YouTube, LinkedIn are platforms where you rent your existences. Mobile and desktop websites, mobile applications are ...
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How To Suck At Social Media: An Indispensable Guide For Businesses

The Marketing Analytics Intersect. Thanks! [/Sidebar] I believe that every human with time to spare, and a connection to the web, should be on ...
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Great Storytelling With Data: Visualize Simply And Focus Obsessively

The Marketing Analytics Intersect. Thanks! [/Sidebar] Do you see how far away a Reporting Squirrel’s job is from that of an Analysis Ninja? For ...
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See, Think, Do, Care Winning Combo: Content +Marketing +Measurement!

See-Think-Do-Care business framework. This is immensely gratifying. Over the last year, I’ve also worked with many companies to drive new and rapid innovation in ...
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Digital Marketing & Analytics: Five Deadly Myths De-mythified!

But, I’m distressed that programmatic is thought about as panacea by CMOs and other CxOs. \”Just buy a programmatic stack, and all our problems ...
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The Complete Digital Analytics Ecosystem: How To Win Big

Best Metrics For Digital Marketing: Rock Your Own And Rent Strategies.] Bounce Rate. It will never be a KPI. Simply because even if your ...
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Avinash Kaushik

Bestselling Author, Analytics
Chief Strategy Officer, HMM

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