Category: Marketing Tips

The Artificial Intelligence Opportunity: A Camel to Cars Moment

Over the last couple years, I’ve spent an increasing amount of time diving into the possibilities Deep Learning (DL) offers in terms of what ...
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Cookies To Humans: Implications Of Identity Systems On Incentives!

A story where data is the hero, followed by two mind-challenging business-shifting ideas. At a previous employer customer service on the phone was a ...
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It\’s Not The Ink, It\’s The Think: 6 Effective Data Visualization Strategies

Ten years, and the 944,357 words, are proof that I love purposeful data, collecting it, pouring smart strategies into analyzing it, and using the ...
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Ad Block Tracking With Google Analytics: Code, Metrics, Reports

You don\’t use an ad blocker, right? Of course not! You would never want to take away the opportunity a content creator has online ...
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A Great Analyst\’s Best Friends: Skepticism & Wisdom!

Here\’s something important I\’ve observed in my experience in working with data, and changing organizations with ideas: Great Analysts are always skeptical. Deeply so. ...
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The Marketing < > Analytics Intersect: My Newsletter!

I want you to sign up for something very, very special I\’m doing: Writing short stories from the intersection of marketing and analytics. My ...
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How To Suck At Social Media: An Indispensable Guide For Businesses

Facebook, at last count, has 1.5 billion monthly active users. YouTube has 1.2 billion users (watching 6 billion hours of videos!). Instagram has an ...
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Great Storytelling With Data: Visualize Simply And Focus Obsessively

The difference between a Reporting Squirrel and Analysis Ninja? Insights. As in, the former is in the business of providing data, the latter in ...
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See, Think, Do, Care Winning Combo: Content +Marketing +Measurement!

There have been tons and tons of implementations around the world of my wonderfully profitable See-Think-Do-Care business framework. This is immensely gratifying. Over the ...
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Digital Marketing & Analytics: Five Deadly Myths De-mythified!

In a recent set of keynotes and consulting engagements in the US, UK and Canada, I\’ve had an overwhelming feeling that in very fundamental ...
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The Complete Digital Analytics Ecosystem: How To Win Big

The world of digital analytics seems to be insanely complicated. And, yes, some of it is. Third-party or first-party cookies anyone? And, are we ...
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Avinash Kaushik

Bestselling Author, Analytics
Chief Strategy Officer, HMM

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