Marketing Tips Archives - Occam's Razor by Avinash Kaushik

Category: Marketing Tips

Smart KPIs: Accountability Over Outcomes Over Activity.

digital analytics key performance indicators

A couple of years ago, I was doing a Strategic Consulting engagement for a global company that operates in 75 countries. The scope was ...

Sports Marketing Measurement Playbook.

incrementality measurement key performance indicators

Last year, nearly all of the top 50 telecasts in the US were connected to sports. The 97th Oscars, SNL 50th, a 60 mins ...

The Best Marketing ROI Formula: Incremental Net Profit ROI!

actionable analytics excellent analytics tips

There’s a scary Giant hiding in your closet. It imposes hidden costs that, when accounted for, transform your claim that advertising is adding business ...

2 Seconds to Brand Impact: A Modern Video Ads Playbook

brand marketing competitive intelligence

Would you believe it: Almost no one watches your video ads! Take your company employee hat off: Do you watch any other company’s video ...

AI Age Marketing: Bye SEO, Hello AEO!

digital marketing Search Engine Marketing

My YOY computations indicate, as you head into 2026, you are going to lose 30% of your Organic Traffic from reduced opportunity, and 15% ...

Marketing: Win Before You Spend: Pre-Test Creative + Media Sufficiency.

brand marketing

The most important lesson in Marketing is also the simplest: Successful Marketing requires incredible Creative, and sufficient Media weight. Simple, no? Yet, in my ...

Marketing Analytics Mistake #1: Efficiency Without Effectiveness!

actionable analytics digital marketing

“Let’s all focus on a single metric, a True North for the entire company!” This is an understandable sentiment from Extremely Senior Leaders (ESLs). ...

Transform Data’s Impact: Pick The Right Success KPI!

actionable analytics key performance indicators

Your analysis provides clear data that the campaign was a (glorious) failure. It could not be clearer. The KPI you chose for your brand ...

Deliver Step Change Impact: Marketing & Analytics Obsessions

actionable web analytics smart marketing

Some moments in time are perfect to reflect on where you are, what your priorities are, and then consider what you should start-stop-continue. In ...

Six Nudges: Creating A Sense Of Urgency For Higher Conversion Rates!

conversion rate experimentation and testing

By every indicator available, ecommerce is continuing to grow at an insane speed. Although it may seem impossible to imagine with ecommerce already totaling ...