Marketing Tips Archives - Page 3 of 25 - Occam's Razor by Avinash Kaushik

Category: Marketing Tips

Benchmarking Performance: Your Options, Dos, Don’ts and To-Die-Fors!

actionable web analytics competitive intelligence

Digital Marketing and Measurement Model.] If you have set the targets for your KPIs up front (Unique Visitors for Sept. should be 1,356,000), you’ve ...

Magnificent Mobile Website And App Analytics: Reports, Metrics, How-to!

advanced segmentation custom reporting

Surely you are not surprised that digital finally beats TV. (Yea!!!) I was not surprised, we could see that coming quite clearly. What was ...

Smart Dashboard Modules: Insightful Dimensions And Best Metrics

actionable web analytics digital marketing

Strategic & Tactical Dashboards: Best Practices, Examples. In the post Adil commented that he’s observed that attribution modeling is missing from most web analytics ...

Digital Dashboards: Strategic & Tactical: Best Practices, Tips, Examples

actionable web analytics data driven decision making

Isn’t it pretty awesome? It provides a brief snapshot of the entire business. From 3rd grader attendance to new artworks on view to expenses ...

Digital Design & User Experience Best Practices: Happiness + Profits!

brand marketing digital marketing

Zappos. It is functional. If you know what you want, you can buy it. But does the experience have to be like you are ...

Dear Avinash: Your Digital Marketing + Analytics Challenges Answered

actionable web analytics digital marketing

Facebook or cart and checkout abandonment rate. If you can fix that, more revenue will immediately flow into your client’s bottom-line. They will show ...