Tag: actionable web analytics
7 Data Presentation Tips: Think, Focus, Simplify, Calibrate, Visualize++
There are three elements to our “big data” efforts, or unhyped normal data efforts: Data Collection, Data Reporting, and Data Analysis. (More on that ...
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Google Analytics Visitor Segmentation: Users, Sequences, Cohorts!
My love for segmentation knows no bounds. Whether you do online, offline or nonline analysis, or just like to randomly play with data, insights ...
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Two Amazing Bar Charts: % Content Consumption, % Share of Search
Would you believe me when I say that your digital analytics data –, from Google Analytics or WebTrends, et. al. –, might be hindering ...
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Excellent Analytics Tip #24: Obsess About Real Business Profitability
The art of analysis often fails to deliver ginarmous success simply because of how limited our worldview is when we go about identifying bottom-line ...
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Multi-Channel Attribution: Definitions, Models and a Reality Check
A wise person said: “To guarantee success, spend 95% of your time defining the problem and 5% of the time solving it.” I believe ...
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Data Analysis 101: Seven Simple Mistakes That Limit Your Salary
Data analysis is not easy. It takes years to get good at it, and once you get good at it you realize how much ...
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Best Social Media Metrics: Conversation, Amplification, Applause, Economic Value
I am going to break one of my unspoken cardinal rules: Only write about real problems and measurement that is actually possible in the ...
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Measuring Incrementality: Controlled Experiments to the Rescue!
With a plethora of digital media channels at our disposal and new ones on the way every day(!), how do you prioritize your efforts? ...
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Avinash Kaushik
Bestselling Author, Analytics
Chief Strategy Officer, HMM
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Web Analytics 2.0
Learn to prioritize customer-centric, multi-channel analysis and experimentation over simple data reporting.
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Web Analytics: An Hour A Day
Learn to focus on actionable insights and cultural change rather than just tracking data.
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