actionable web analytics Archives - Page 4 of 6 - Occam's Razor by Avinash Kaushik

Tag: actionable web analytics

Google Analytics Visitor Segmentation: Users, Sequences, Cohorts!

actionable web analytics advanced segmentation

segmentation knows no bounds. Whether you do online, offline or nonline analysis, or just like to randomly play with data, insights arrive faster with ...

Two Amazing Bar Charts: % Content Consumption, % Share of Search

actionable web analytics advanced analytics

custom reporting and Here’s a very simple way to start. Step One: Count the amount of content in each area of your site. This ...

Excellent Analytics Tip #24: Obsess About Real Business Profitability

actionable web analytics advanced segmentation

Market Motive). But ZQI U also has many real world campuses, so students can enroll online and attend in the real world. Digital advertising ...

Multi-Channel Attribution: Definitions, Models and a Reality Check

actionable web analytics attribution models

It’s 5 new accounts activated offline for every 1 activated online! If you are not calculating the offline impact, and you are not giving ...

Data Analysis 101: Seven Simple Mistakes That Limit Your Salary

actionable web analytics advanced analytical techniques

Four different segments are being compared (yea!), but they are calibrated wrong (boo!). On the surface this is hard to detect. The part that ...

Best Social Media Metrics: Conversation, Amplification, Applause, Economic Value

actionable web analytics key performance indicators

so what? ” matters! Oh, I totally forgot to say this…. the advice in this blog post is only for businesses and brands that ...

Measuring Incrementality: Controlled Experiments to the Rescue!

acquisition portfolio optimization actionable web analytics

Search Engine Optimization. We have to do Paid Search. We have to have a robust Affiliate network. We have to do Mobile advertising. We ...

Produce Actionable Insights: Mate Custom Reports With Adv Segments!

actionable web analytics advanced segmentation

Digital Marketing & Measurement Model!), partly because they are out of the box standard reports that web analytics vendors create for “average” people (and ...