Tag: actionable web analytics
Excellent Analytics Tip #27: Chase Smart Calculated Metrics!
The Marketing Analytics Intersect. Thanks! [/Sidebar] It also results in Marketers obsess about awful things like last-click conversions (See-Think-Do-Care business framework). Not even all ...
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Great Storytelling With Data: Visualize Simply And Focus Obsessively
The Marketing Analytics Intersect. Thanks! [/Sidebar] Do you see how far away a Reporting Squirrel’s job is from that of an Analysis Ninja? For ...
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Speed, Focus, Smart Insights: 5 Google Analytics Custom Reports FTW!
The Marketing Analytics Intersect. Thanks! [/Sidebar] The primary reason is simple: You are unique. Your business is unique. Why would a report created for ...
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Ten Hidden Gems In Google Analytics: Do Smarter Web Data Analysis!
Even your best over-estimation of Google Analytics’ scale will under-estimate it by 100x, minimum. In that context, Real-Time reports are an impressive feat of ...
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The Magic of Universal Analytics: Strategy, Tactics, Implementation Tips
analytics.js . This makes it a bit harder to wrap your head around all the possibilities. Big problem for Google to solve. For example, ...
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Data Visualization Inspiration: Analysis To Insights To Action, Faster!
Google+ or 1.1 million FCC net neutrality comments, water consumption of a burger patty vs. daily cooking, where we donate vs. diseases that kill ...
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Benchmarking Performance: Your Options, Dos, Don’ts and To-Die-Fors!
Digital Marketing and Measurement Model.] If you have set the targets for your KPIs up front (Unique Visitors for Sept. should be 1,356,000), you’ve ...
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Smart Dashboard Modules: Insightful Dimensions And Best Metrics
Strategic & Tactical Dashboards: Best Practices, Examples. In the post Adil commented that he’s observed that attribution modeling is missing from most web analytics ...
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Digital Dashboards: Strategic & Tactical: Best Practices, Tips, Examples
Isn’t it pretty awesome? It provides a brief snapshot of the entire business. From 3rd grader attendance to new artworks on view to expenses ...
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Excellent Analytics Tip #26: Every Critical Metric Should Have A BFF!
metric. Dare I say, a Bounce Rate. The numbers could go either way, but having them together allows the recipient to just see the ...
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Dear Avinash: Your Digital Marketing + Analytics Challenges Answered
Facebook or cart and checkout abandonment rate. If you can fix that, more revenue will immediately flow into your client’s bottom-line. They will show ...
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7 Data Presentation Tips: Think, Focus, Simplify, Calibrate, Visualize++
DC-DR-DA: A Simple Framework For Smarter Decisions .) We are all aware that the best companies in the world have an Bob Mankoff] Lesson ...
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Avinash Kaushik
Bestselling Author, Analytics
Chief Strategy Officer, HMM

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