actionable web analytics - Occam’s Razor by Avinash Kaushik

Tag: actionable web analytics

Rock Analytics More: Obsess About Goals And Goal Values!

actionable web analytics digital analytics

If you don’t have goals, you are not doing digital analytics. You are doing i am wasting earth’s precious oxygenalytics. Let’s back up. Let ...

Excellent Analytics Tip #27: Chase Smart Calculated Metrics!

actionable web analytics excellent analytics tips

For the last decade (#omg!), I’ve consistently complained about a fundamental flaw in Web Analytics tools: They incentivize one night stands, rather than engagements ...

Great Storytelling With Data: Visualize Simply And Focus Obsessively

actionable web analytics data visualization

The difference between a Reporting Squirrel and Analysis Ninja? Insights. As in, the former is in the business of providing data, the latter in ...

Speed, Focus, Smart Insights: 5 Google Analytics Custom Reports FTW!

actionable web analytics custom reports

Standard reports stink. Custom reports rock! If you are a regular reader of this blog, you are quite familiar with this sentiment. I’ve expressed ...

Ten Hidden Gems In Google Analytics: Do Smarter Web Data Analysis!

actionable web analytics custom reports

The 80/20 rule applies to our use of web analytics tools as well. Most of us use just a small amount of power our ...

The Magic of Universal Analytics: Strategy, Tactics, Implementation Tips

actionable web analytics digital analytics

In a Q&A after a keynote a couple of years ago, I was asked: “When will traditional business analysis subsume the web analytics silo?“ ...

Data Visualization Inspiration: Analysis To Insights To Action, Faster!

actionable web analytics custom reports

Like a vast majority on planet Earth, I love data visualizations. Ok, so perhaps as the author of two bestselling books on analytics I ...

Benchmarking Performance: Your Options, Dos, Don’ts and To-Die-Fors!

actionable web analytics competitive intelligence

We are all blessed with more data than we know what to do with, and all for the price of a few lines of ...

Smart Dashboard Modules: Insightful Dimensions And Best Metrics

actionable web analytics digital marketing

My last post, perhaps provocatively, called for a reduction of data in executive dashboards (digital, online, offline). More English (IABI, specifically) would lead to ...