Tag: actionable web analytics

Produce Actionable Insights: Mate Custom Reports With Adv Segments!

99.9996253% of Web Analytics reports produced are utterly useless. Partly because of a lack of any tie to business strategy (ensure you have a ...
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Your Web Metrics: Super Lame or Super Awesome?

Web Analysts are blessed with an immense amount of data, and an amazing amount of valuable, even sexy, metrics to understand business performance. Yet ...
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Dear Avinash: Web Metrics & Analytics Questions, Facebook Edition

A few weeks back I had asked this question on Twitter: Inspire me: If there is one web analytics question you want answered what ...
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Videos: Actionable Web Analytics Tips

Through the years Dr. Stephen Turner and “not Dr only Mr.” John Marshall have had a deep influence on my evolution as a Web ...
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Google Analytics Maximized: Deeper Analysis, Higher ROI & You

I am sure you have a new year’s resolution. Perhaps it is that you’ll maximize the value you get out of your web analytics ...
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Google Analytics Releases Advanced Segmentation: Now Be A Ninja!

The Google Analytics team announced the release of seven features today. The next stage in the metamorphosis of the popular web analytics tool. [Update: ...
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Consultants, Analysts: Present Impactful Analysis, Insightful Reports

What would make you cry of happiness in a Web Analytics report? What would make you cry of happiness in any report / presentation ...
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Make Web Analytics Actionable: Focus On \”What’s Changed\”

Here is a dirty little secret: Unless you are a exceptionally content heavy website And your content changes every day, it is quite unlikely ...
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In Web Analytics Context Is King Baby! Go Get Your Own.

Common complaint: “Sure I have web analytics data, I have no idea what to do! I swear I have really tried hard and looked ...
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Avinash Kaushik

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