Tag: actionable web analytics
Produce Actionable Insights: Mate Custom Reports With Adv Segments!
99.9996253% of Web Analytics reports produced are utterly useless. Partly because of a lack of any tie to business strategy (ensure you have a ...
Continue Reading
Your Web Metrics: Super Lame or Super Awesome?
Web Analysts are blessed with an immense amount of data, and an amazing amount of valuable, even sexy, metrics to understand business performance. Yet ...
Continue Reading
Dear Avinash: Web Metrics & Analytics Questions, Facebook Edition
A few weeks back I had asked this question on Twitter: Inspire me: If there is one web analytics question you want answered what ...
Continue Reading
Videos: Actionable Web Analytics Tips
Through the years Dr. Stephen Turner and “not Dr only Mr.” John Marshall have had a deep influence on my evolution as a Web ...
Continue Reading
Google Analytics Maximized: Deeper Analysis, Higher ROI & You
I am sure you have a new year’s resolution. Perhaps it is that you’ll maximize the value you get out of your web analytics ...
Continue Reading
Google Analytics Releases Advanced Segmentation: Now Be A Ninja!
The Google Analytics team announced the release of seven features today. The next stage in the metamorphosis of the popular web analytics tool. [Update: ...
Continue Reading
Consultants, Analysts: Present Impactful Analysis, Insightful Reports
What would make you cry of happiness in a Web Analytics report? What would make you cry of happiness in any report / presentation ...
Continue Reading
Make Web Analytics Actionable: Focus On \”What’s Changed\”
Here is a dirty little secret: Unless you are a exceptionally content heavy website And your content changes every day, it is quite unlikely ...
Continue Reading
In Web Analytics Context Is King Baby! Go Get Your Own.
Common complaint: “Sure I have web analytics data, I have no idea what to do! I swear I have really tried hard and looked ...
Continue Reading

Avinash Kaushik
Bestselling Author, Analytics
Chief Strategy Officer, HMM

My Weekly Newsletter
Grab bleeding-edge Marketing, Analytics, and Strategy to outsmart AI disruption.

Web Analytics 2.0
Learn to prioritize customer-centric, multi-channel analysis and experimentation over simple data reporting.
Select Your Language

Web Analytics: An Hour A Day
Learn to focus on actionable insights and cultural change rather than just tracking data.
Select Your Language
