Tag: actionable web analytics

Closing Data’s Last-Mile Gap: Visualizing For Impact!

I worry about data’s last-mile gap a lot. As a lover of data-influenced decision making, perhaps you worry as well. A lot of hard ...
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Create High-Impact Data Visualizations: Nine Effective Strategies

( (Michael Paukner  |  Six Visual Solutions To Complex Digital Marketing/Analytics Challenges I am only slightly kidding but one of humanity’s most complex undertaking ...
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The Very Best Digital Metrics For 15 Different Companies!

The very best analysts distill, rather than dilute. The very best analysts focus, when most tend to scatter. The very best analysts display critical ...
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Artificial Intelligence: Implications On Marketing, Analytics, And You

A rare post today. It looks a little further out into the future than I normally tend to. It attempts to simplify a topic ...
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It’s Not The Ink, It’s The Think: 6 Effective Data Visualization Strategies

It is also true that it is completely ineffective and no one will understand anything. Too many bars, inside them too many slices, odd ...
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Five Key Elements For A Big Analytics Driven Business Impact

primordial soup at any company that expects amazing life to spring forth. You’ll be surprised, there’s only one tool in that mix. It is ...
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Smarter Survey Results and Impact: Abandon the Asker-Puker Model!

The Marketing – Analytics Intersect. I send it once a week, and it contains my insights and recommendations on those two topics. Like this ...
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Be Real-World Smart: A Beginner’s Advanced Google Analytics Guide

Web Analytics Career Advice: Play In The Real World! Or a subsequent post about how to build a successful career: custom reports and Market ...
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Ad Block Tracking With Google Analytics: Code, Metrics, Reports

Mitch Joel. But think about their text in green for a moment. On a mobile platform should Forbes not have pity on its users ...
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A Great Analyst’s Best Friends: Skepticism & Wisdom!

Ice Cream and IQ. Hard not to click on that, right? It is a short article containing a line chart plotting ice cream consumption ...
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The Marketing < > Analytics Intersect: My Newsletter!

own vs. rent in context of platforms. Facebook, YouTube, LinkedIn are platforms where you rent your existences. Mobile and desktop websites, mobile applications are ...
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Rock Analytics More: Obsess About Goals And Goal Values!

A much richer understanding about the eight things I’m solving for. Now, all those other metrics suddenly have a purpose and context. I can ...
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Avinash Kaushik

Bestselling Author, Analytics
Chief Strategy Officer, HMM

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