Search Engine Marketing - Occam’s Razor by Avinash Kaushik

Tag: Search Engine Marketing

SEO + AEO = Organic Answers Optimization [OAO] Analytics

digital marketing Search Engine Marketing

It is time for a new acronym to enter the marketing lexicon: OAO. We have lived in the Search Engine Optimization (SEO) world for ...

AI Ready? Google Ads Maturity Model.

digital marketing Search Engine Marketing

In a world with fuel-efficient long-range motorcycles, do you insist on using horses for transportation? I’m of course talking about the Google Ads platform. ...

Loss Recovery Growth Model: Answer Engine Optimization (AEO)

brand marketing Search Engine Marketing

With the slow and steady evolution from keyword searching to resolution questions typed into Answer Engines, you are going to lose traffic (and revenue) ...

AEO: Answer Engine Analytics | Best Reports, KPIs, Metrics.

competitive intelligence digital analytics

SEO served us well; it remains a revenue driving powerhouse today, and will do so for the near future. As humans shift FROM “keywording” ...

AI Age Marketing: Bye SEO, Hello AEO!

digital marketing Search Engine Marketing

My YOY computations indicate, as you head into 2026, you are going to lose 30% of your Organic Traffic from reduced opportunity, and 15% ...

Search: Not Provided: What Remains, Keyword Data Options, the Future

advanced segments custom reports

In late 2011, Google announced an effort to make search behavior more secure. Logged-in users were switched to using httpS from http. This encrypted ...

Two Amazing Bar Charts: % Content Consumption, % Share of Search

actionable web analytics advanced analytics

Would you believe me when I say that your digital analytics data –, from Google Analytics or WebTrends, et. al. –, might be hindering ...

Google Analytics Custom Reports: Paid Search Campaigns Analysis

adwords custom reports

Every Analysis Ninja knows that standard reports are lame. The lameness stems from the fact that they are created for everyone, stuffed with as ...

Excellent Analytics Tip #20: Measuring Digital \”Brand Strength\”

brand measurement competitive intelligence

A lot of digital analytics focuses on direct response (conversions, leads, etc.). But there is an additional valuable, and sexy, focus of our marketing ...