The Most Important Business KPIs. (Spoiler: Not Conversion Rate!)
I was reading a paper by a respected industry body that started by flagging head fake KPIs. I love that moniker, head fake. Likes. ...
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Increase Analytics Influence: Leverage Predictive Metrics!
Almost all metrics you currently use have one common thread: They are almost all backward-looking. If you want to deepen the influence of data ...
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Marketing Analytics: Attribution Is Not Incrementality
One of the business side effects of the pandemic is that it has put a very sharp light on Marketing budgets. This is a ...
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The Power of Exponential Growth | Data Viz to Simplify Complexity
There has been a lot of heartbreak around the world with the CV-19 pandemic. This chart, It is crucial to acknowledge what’s hidden in ...
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Analytics On The Bleeding Edge: Transforming Data’s Influence
Analytics teams are named for the silos and limitations within which they trap themselves. Paid Media. Owned Media. SEO. BI. Customer Service. Data Warehousing. ...
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How To: Be A Good Employee, Be A Great Boss | #winningcareers
Like many of you, I am both an employee and a people leader. At different points of the day, sometimes from one minute to ...
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Simple Tricks To Up-level Your Analytics Reports.
We all consume a whole lot of reports every day – company data, public data, and so much more. Many are acceptable, some are ...
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Smart Data Visualizations: Quality Assessment Algorithm
The gap between a bad and good data visualization is small. The gap between a good and great data visualization is a vast chasm! ...
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Responses to Negative Data: Four Senior Leadership Archetypes.
Not everything a company does works out. (That is different from everything that a company is doing not working out. :)) If you are ...
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Deliver Step Change Impact: Marketing & Analytics Obsessions
Some moments in time are perfect to reflect on where you are, what your priorities are, and then consider what you should start-stop-continue. In ...
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Avinash Kaushik
Bestselling Author, Analytics
Chief Strategy Officer, HMM
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