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Strategic Marketing Analytics: CMO Dashboards That Rock!

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An extraordinary amount of time, effort, $$$ are spent on building dashboards/scorecards for CMOs… Yet, the end result, nearly always, is a useless data ...

Transform Data’s Impact: Pick The Right Success KPI!

actionable analytics key performance indicators

Your analysis provides clear data that the campaign was a (glorious) failure. It could not be clearer. The KPI you chose for your brand ...

Winning With Data: Say No To Insights, Yes To Out-of-sights!

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If there is one thing the universe agrees on, it is that you should just provide data… You should provide INSIGHTS!!! In the 807,150 ...

Robust Experimentation and Testing | Reasons for Failure!

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Since you’re reading a blog on advanced analytics, I’m going to assume that you have been exposed to the magical and amazing awesomeness of ...

The Most Important Business KPIs. (Spoiler: Not Conversion Rate!)

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I was reading a paper by a respected industry body that started by flagging head fake KPIs. I love that moniker, head fake. Likes. ...

Increase Analytics Influence: Leverage Predictive Metrics!

actionable web analytics key performance indicators

Almost all metrics you currently use have one common thread: They are almost all backward-looking. If you want to deepen the influence of data ...

Marketing Analytics: Attribution Is Not Incrementality

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One of the business side effects of the pandemic is that it has put a very sharp light on Marketing budgets. This is a ...

The Power of Exponential Growth | Data Viz to Simplify Complexity

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There has been a lot of heartbreak around the world with the CV-19 pandemic. This chart, from NPR, illustrates some cause for optimism. It ...

Analytics On The Bleeding Edge: Transforming Data’s Influence

Analytics teams are named for the silos and limitations within which they trap themselves. Paid Media. Owned Media. SEO. BI. Customer Service. Data Warehousing. ...