Tag: marketing strategy

Pay Less, Grow More: Agencies in an Agentic AI Era.

Marketing agency fees in the AI era should change dramatically. AI and automation are eliminating large amounts of execution work while increasing the value ...
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Avinash Kaushik

Bestselling Author, Analytics
Chief Strategy Officer, HMM

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Web Analytics 2.0 Book.

Web Analytics 2.0

Learn to prioritize customer-centric, multi-channel analysis and experimentation over simple data reporting.

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Web Analytics An Hour A Day Book by Avinash Kaushik

Web Analytics: An Hour A Day

Learn to focus on actionable insights and cultural change rather than just tracking data.

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