Category: Web Insights
Digital Dashboards: Strategic & Tactical: Best Practices, Tips, Examples
Isn’t it pretty awesome? It provides a brief snapshot of the entire business. From 3rd grader attendance to new artworks on view to expenses ...
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Best Metrics For Digital Marketing: Rock Your Own And Rent Strategies
Are we able to efficiently find the right people and influence them? Can we deliver an incredible experience that blows the mind of our ...
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7 Data Presentation Tips: Think, Focus, Simplify, Calibrate, Visualize++
DC-DR-DA: A Simple Framework For Smarter Decisions .) We are all aware that the best companies in the world have an Bob Mankoff] Lesson ...
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YouTube Marketing And Analytics: A Primer For Magnificent Success
Evian or TrueMove (Thailand), among many other brands, is because of their work on YouTube. The only reason I know loads of new people ...
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Empowering Analysis Ninjas? 12 Signs To Identify A Data Driven Culture
analytics ladder of awesomeness each company needs to climb, and it just takes time. But a larger part of the reason is that companies ...
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Digital Marketing And Analytics: Two Ladders For Magnificent Success
Let’s look at each step on the ladder in some detail. The very first thing you want to do is create an acceptable website. ...
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Six Visual Solutions To Complex Digital Marketing/Analytics Challenges
venn diagram, though, as you’ll see, I do take enormous liberties with the format. [As checkout the difference.] Here are the stories we’ll cover… ...
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Google Analytics Visitor Segmentation: Users, Sequences, Cohorts!
segmentation knows no bounds. Whether you do online, offline or nonline analysis, or just like to randomly play with data, insights arrive faster with ...
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Multi-Channel Attribution Modeling: The Good, Bad and Ugly Models
Occam’s Razor to this complicated challenge. Let’s try to make some sense of it all. By the time you are done with this post ...
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Two Amazing Bar Charts: % Content Consumption, % Share of Search
custom reporting and Here’s a very simple way to start. Step One: Count the amount of content in each area of your site. This ...
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Excellent Analytics Tip #24: Obsess About Real Business Profitability
Market Motive). But ZQI U also has many real world campuses, so students can enroll online and attend in the real world. Digital advertising ...
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The Lean Analytics Cycle: Metrics > Hypothesis > Experiment > Act
Lean Analytics a new book by my friend Benjamin Yoskovitz. The book introduces a wonderful process called the Lean Analytics Cycle, which aims to ...
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Avinash Kaushik
Bestselling Author, Analytics
Chief Strategy Officer, HMM

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