Category: Web Insights

Digital Dashboards: Strategic & Tactical: Best Practices, Tips, Examples

Isn’t it pretty awesome? It provides a brief snapshot of the entire business. From 3rd grader attendance to new artworks on view to expenses ...
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Best Metrics For Digital Marketing: Rock Your Own And Rent Strategies

Are we able to efficiently find the right people and influence them? Can we deliver an incredible experience that blows the mind of our ...
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7 Data Presentation Tips: Think, Focus, Simplify, Calibrate, Visualize++

DC-DR-DA: A Simple Framework For Smarter Decisions .) We are all aware that the best companies in the world have an Bob Mankoff] Lesson ...
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Empowering Analysis Ninjas? 12 Signs To Identify A Data Driven Culture

analytics ladder of awesomeness each company needs to climb, and it just takes time. But a larger part of the reason is that companies ...
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Google Analytics Visitor Segmentation: Users, Sequences, Cohorts!

segmentation knows no bounds. Whether you do online, offline or nonline analysis, or just like to randomly play with data, insights arrive faster with ...
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Two Amazing Bar Charts: % Content Consumption, % Share of Search

custom reporting and Here’s a very simple way to start. Step One: Count the amount of content in each area of your site. This ...
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Excellent Analytics Tip #24: Obsess About Real Business Profitability

Market Motive). But ZQI U also has many real world campuses, so students can enroll online and attend in the real world. Digital advertising ...
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The Lean Analytics Cycle: Metrics > Hypothesis > Experiment > Act

Lean Analytics a new book by my friend Benjamin Yoskovitz. The book introduces a wonderful process called the Lean Analytics Cycle, which aims to ...
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Avinash Kaushik

Bestselling Author, Analytics
Chief Strategy Officer, HMM

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Web Analytics 2.0

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Web Analytics An Hour A Day Book by Avinash Kaushik

Web Analytics: An Hour A Day

Learn to focus on actionable insights and cultural change rather than just tracking data.

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