Category: Web Insights
7 Incredible Web Design, Branding, Digital Marketing Experiences
Songza. I really do. It is such a cool service. The music collection is wonderful. I love the social nature of sharing playlists. The ...
Continue Reading
Excellent Analytics Tip #21: Convert Complex Data Into Simple Logical Stories
big data world? We are not as awesome as we need to be when it comes to presenting data clearly, logically and simply, and ...
Continue Reading
Mobile Marketing 2015: Rethink Customer Acquisition, Intent Targeting
grok the sweet power that this platform brings with it. They are slow to grasp new opportunities to rethink customer relationships, to revolutionize products ...
Continue Reading
Dear Avinash: Attribution Modeling, Org Culture, Deeper Analysis +++
Google+ and Multi-Channel Attribution: Definitions, Models and a Reality Check I explain three different models (Online to Store, Across Multiple Devices, Across Digital Channels) ...
Continue Reading
Google Analytics Tutorial: 8 Valuable Tips To Hustle With Data!
advanced segmentation or advanced social metrics or economic value or web analytics maturity or one of an infinite number of difficult, if hugely rewarding, ...
Continue Reading
The 2015 Digital Marketing Rule Book. Change or Perish.
super powerful and insightful metrics ? primordial ooze from which new ideas (or indeed life) will spark for an imaginative digital existence. www.bloomberg.com should ...
Continue Reading
Best Web Metrics / KPIs for a Small, Medium or Large Sized Business
Kill things that don’t have an optimum CPA. Invest more in ones that do. Simple enough, right? Tip: Remember this is just cost, not ...
Continue Reading
Data Analysis 101: Seven Simple Mistakes That Limit Your Salary
Four different segments are being compared (yea!), but they are calibrated wrong (boo!). On the surface this is hard to detect. The part that ...
Continue Reading
Excellent Analytics Tip #18: Make Love To Your Direct Traffic
The reason Direct traffic is a beloved of mine is that it represents (checkout the sweet contextual – red and green – numbers above): ...
Continue Reading
5 + 4 Actionable Tips To Kick Web Data Analysis Up A Notch, Or Two
All my experience in these things suggests that it is dangerous to think that the Conversions column is representative of the final outcome. Here ...
Continue Reading
Viral, Social, Sentiment, Mobile: 4 Delightful Web Analytics Solutions
10/90 rule of investment in web analytics. I had created the rule many years ago, early into my job at Intuit, and quite simply ...
Continue Reading
Avinash Kaushik
Bestselling Author, Analytics
Chief Strategy Officer, HMM
My Weekly Newsletter
Grab bleeding-edge Marketing, Analytics, and Strategy to outsmart AI disruption.
Web Analytics 2.0
Learn to prioritize customer-centric, multi-channel analysis and experimentation over simple data reporting.
Select Your Language
Web Analytics: An Hour A Day
Learn to focus on actionable insights and cultural change rather than just tracking data.
Select Your Language
