Simple Tricks To Up-level Your Analytics Reports.

We all consume a whole lot of reports every day – company data, public data, and so much more. Many are acceptable, some are very good and all the rest leave me extremely frustrated with both the ink and the think. People make so many obvious mistakes. Sometimes repeatedly. Just yesterday I was quietly seething […]

Smarter Survey Results and Impact: Abandon the Asker-Puker Model!

Today's post comes from a source of deep pain. Analysis Ninjas are valued less than I would prefer for them to be. The post is also sourced from a recent edition of my newsletter, The Marketing – Analytics Intersect. I send it once a week, and it contains my insights and recommendations on those two […]