Web Insights Archives - Occam's Razor by Avinash Kaushik

Category: Web Insights

Winning With Data: Say No To Insights, Yes To Out-of-sights!

actionable web analytics digital analytics

If there is one thing the universe agrees on, it is that you should just provide data… You should provide INSIGHTS!!! In the 807,150 ...

Simple Tricks To Up-level Your Analytics Reports.

actionable web analytics web analytics tips

We all consume a whole lot of reports every day – company data, public data, and so much more. Many are acceptable, some are ...

Smarter Survey Results and Impact: Abandon the Asker-Puker Model!

actionable web analytics analytics insights

The Marketing – Analytics Intersect. I send it once a week, and it contains my insights and recommendations on those two topics. Like this ...

Be Real-World Smart: A Beginner’s Advanced Google Analytics Guide

actionable web analytics custom reports

Web Analytics Career Advice: Play In The Real World! Or a subsequent post about how to build a successful career: custom reports and Market ...

Suck Less | A Plea For User-Centric Design: Powered By You!

user experience Voice of Customer

biggest mistake web analysts make. Today’s post is an adjacent mistake: The cardinal sin of spending too much time with data and in reports!advance ...

Great Storytelling With Data: Visualize Simply And Focus Obsessively

actionable web analytics data visualization

The Marketing Analytics Intersect. Thanks! [/Sidebar] Do you see how far away a Reporting Squirrel’s job is from that of an Analysis Ninja? For ...

Speed, Focus, Smart Insights: 5 Google Analytics Custom Reports FTW!

actionable web analytics custom reports

The Marketing Analytics Intersect. Thanks! [/Sidebar] The primary reason is simple: You are unique. Your business is unique. Why would a report created for ...

Digital Marketing & Analytics: Five Deadly Myths De-mythified!

digital analytics digital marketing

But, I’m distressed that programmatic is thought about as panacea by CMOs and other CxOs. \”Just buy a programmatic stack, and all our problems ...

Ten Hidden Gems In Google Analytics: Do Smarter Web Data Analysis!

actionable web analytics custom reports

Even your best over-estimation of Google Analytics’ scale will under-estimate it by 100x, minimum. In that context, Real-Time reports are an impressive feat of ...

The Magic of Universal Analytics: Strategy, Tactics, Implementation Tips

actionable web analytics digital analytics

analytics.js . This makes it a bit harder to wrap your head around all the possibilities. Big problem for Google to solve. For example, ...

Benchmarking Performance: Your Options, Dos, Don’ts and To-Die-Fors!

actionable web analytics competitive intelligence

Digital Marketing and Measurement Model.] If you have set the targets for your KPIs up front (Unique Visitors for Sept. should be 1,356,000), you’ve ...

Smart Dashboard Modules: Insightful Dimensions And Best Metrics

actionable web analytics digital marketing

Strategic & Tactical Dashboards: Best Practices, Examples. In the post Adil commented that he’s observed that attribution modeling is missing from most web analytics ...