Marketing Tips Archives - Page 7 of 25 - Occam's Razor by Avinash Kaushik

Category: Marketing Tips

Identify The Known Unknowns: Leverage Analytics Custom Alerts

Analytics Becomes Intelligent. Hello Insights!] I believe that actions taken based on web analytics data dramatically increase when we shift from our obsession with ...

Online Marketing Still A Faith Based Initiative. Why? What’s The Fix?

puke and leave! You can measure every facet of success (demographic and psychographic targeting. Leverage powerful metrics like Brand Perception, Size of Second Level ...

Web Analytics Segmentation: Do Or Die, There Is No Try!

Excellent Analytics Tip#2: Segment Absolutely Everything. Many paid web analytics clickstream analytics tools, even today (!), don’t allow you to do on the fly ...

Analyze This: 5 Rules For Awesome Impromptu Web Analysis

Interviewing Tip: Stress Test Critical Thinking. Please). They also help you understand if someone really grasps key concepts. Recently on behalf of Market Motive, ...

Excellent Analytics Tip #17: Calculate Customer Lifetime Value

Visits / Visitors and Conversion Rates for those marketing campaigns. They deserve our love. [And if they measure That is an average. The trouble ...

10 Fundamental Web Analytics Truths: Embrace ‘Em & Win Big

F U D about Web analytics out there than I think is reasonable. Part of it fueled by Vendors. What a competitive bunch! Part ...

The Definitive Guide To (8) Competitive Intelligence Data Sources!

Web Analytics 2.0. The reason is simple: The ecosystem within which you function on the web contains mind blowing data you can use to ...

Analysis Ninjas: Leverage Custom Reports For Better Insights!

blog post ideas. My thanks to Horia. Horia’s question was: How about a post entitled \”10 Google Analytics Custom the Reports You Absolutely Must ...

Dear Avinash: Search / SEO Metrics & Analytics Questions + Answers

SES London and Market Motive co-faculty member Greg Jarboe sent me this KPI via email: \”Your webcast was a big success. Your KPI questions ...

Five Sweet Web Analytics Resolutions To Kick It Up A Notch

multiplicity strategy to win in the bounce rates for the top 20 landing / entry pages to the site. Find the losers, fix ’em. ...

Who Owns Web Analytics? A Framework For Critical Thinking.

Web Analytics 2.0. Chapter 14: HiPPOs, Ninjas, and the Masses: Creating a Data-Driven Culture. In this blog post I’ll share a unique \”case study\”, ...