Category: Analytics
Videos: Actionable Web Analytics Tips
ClickTracks, and now along with me is the co-founder of Analog (in 1995!). He is also the ex-CTO of ClickTracks. Dr. Turner was in ...
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Google Analytics Maximized: Deeper Analysis, Higher ROI & You
I am loving this data because I am incessantly focused on getting New visitors, and looks like I am doing 17% better than competitors. ...
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Multichannel Analytics- Tracking Online Impact Of Offline Campaigns
it is nonline (hat tip to measure offline impact of online activities. In this post, dedicated to Sandra Dowker, we’ll cover the reverse: how ...
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The Ultimate Web Analytics Data Reconciliation Checklist
magnificent 10/90 rule from May 2006 when I was but a naïve web analytics Manager.] But. Pontification aside the reality is that many people ...
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Google Analytics Releases Advanced Segmentation: Now Be A Ninja!
Google Analytics Visitor Segmentation: Users, Sequences, Cohorts!] Without a doubt the feature that I am most excited about is Advanced Segmentation. This has been ...
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Redefining Innovation: Incremental, w/ Side Effects & Transformational
engagement“! :] I have personally struggled with internalizing what innovation truly means. I mean really truly. Until recently. In preparing for my talk (Self ...
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Evolve Intelligently: Achieve Web Analytics Nirvana, Successfully
Market Motive): 1] A passion for Analytics, web or otherwise. 2] A love of teaching, with a particular stress on cutting through the FUD ...
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Web Analytics: An Hour A Day – Book Update
incredible eight months since I wrote about my book Web Analytics: An Hour A Day, clearly I am not doing enough SSP (shameless self ...
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Google Insights for Search: Competitive Intelligence Analysis
Trends for Websites to measure core site metrics and identify strengths and weakness of our competitors. We built on that by learning how the ...
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A Primer On Web Analytics Visitor Tracking Cookies
FUD and confusion and lack of understanding (or appreciation of!) cookies and the role that they play in any analytics done on the web. ...
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Consultants, Analysts: Present Impactful Analysis, Insightful Reports
WAA Championship (and the WAA I was able to add the top four winners to this post. Please see links at the bottom of ...
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Google Analytics Help: Questions, Answers, Tips, Ideas, Suggestions
analytics webinar hosted by NTEN (Google Analytics and I try to answer as many of them as quickly as I can (with a modicum ...
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Avinash Kaushik
Bestselling Author, Analytics
Chief Strategy Officer, HMM
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Web Analytics: An Hour A Day
Learn to focus on actionable insights and cultural change rather than just tracking data.
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