Category: Analytics
Excellent Analytics Tip #15: Measure Latent Conversions & Visitor Behavior
Here is an astonishingly brilliant, yet simple idea (if I may say so myself!): Why just measure conversions as one purchase or conversions just ...
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Videos: Actionable Web Analytics Tips
Through the years Dr. Stephen Turner and “not Dr only Mr.” John Marshall have had a deep influence on my evolution as a Web ...
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Google Analytics Maximized: Deeper Analysis, Higher ROI & You
I am sure you have a new year’s resolution. Perhaps it is that you’ll maximize the value you get out of your web analytics ...
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Multichannel Analytics- Tracking Online Impact Of Offline Campaigns
Admit it, you secretly live in the fear of your Senior Management finding out that your online greatness is less a result of your ...
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The Ultimate Web Analytics Data Reconciliation Checklist
Ideally you should only have one web analytics tool on your website. If you have nothing and you are starting out then sure have ...
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Google Analytics Releases Advanced Segmentation: Now Be A Ninja!
The Google Analytics team announced the release of seven features today. The next stage in the metamorphosis of the popular web analytics tool. [Update: ...
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Redefining Innovation: Incremental, w/ Side Effects & Transformational
I don’t know of many other words quite as abused as innovation. Maybe the word strategy, but that’s about it. It seems to mean ...
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Evolve Intelligently: Achieve Web Analytics Nirvana, Successfully
“Most Analysts / Marketers / HiPPO’s don’t realize the amount of pain and effort that is involved in getting the web analytics data they ...
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Web Analytics: An Hour A Day – Book Update
Let’s have some fun, and a break from all the tough work of . . . well . . . . work. It has ...
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Google Insights for Search: Competitive Intelligence Analysis
Save the best for last! Insights for Search is one of the most awesome research tools you’ll use. I promise. We have learned how ...
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A Primer On Web Analytics Visitor Tracking Cookies
If you are using a modern web analytics tool (tag based or log based) it is quite likely that it is using cookies for ...
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Consultants, Analysts: Present Impactful Analysis, Insightful Reports
What would make you cry of happiness in a Web Analytics report? What would make you cry of happiness in any report / presentation ...
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Avinash Kaushik
Bestselling Author, Analytics
Chief Strategy Officer, HMM
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