Analytics - Avinash Kaushik

Category: Analytics

Online Marketing Still A Faith Based Initiative. Why? What’s The Fix?

The world of the intertubes should be a lot more data driven and awe-sexy than it really is. Yet for all our collective efforts ...

Web Analytics Segmentation: Do Or Die, There Is No Try!

My love for segmentation as the primary (only?) way of identify actionable insights is on display in pretty much every single blog post I ...

Analyze This: 5 Rules For Awesome Impromptu Web Analysis

The hardest kind of “analysis” to provide is in response to open ended questions. That is why I love asking open ended questions! They ...

Excellent Analytics Tip #17: Calculate Customer Lifetime Value

Some Marketers / Analysts use Click-thru Rate (CTR) to measure success of their acquisition campaigns. Nothing much to write home about, but certainly better ...

10 Fundamental Web Analytics Truths: Embrace ‘Em & Win Big

There are more mistruths and F U D about Web analytics out there than I think is reasonable. Part of it fueled by Vendors. ...

The Definitive Guide To (8) Competitive Intelligence Data Sources!

Competitive intelligence, the “what else”, is one of the core tenets of Web Analytics 2.0. The reason is simple: The ecosystem within which you ...

Analysis Ninjas: Leverage Custom Reports For Better Insights!

Here is a key difference between Reporting Squirrels and Analysis Ninjas: The latter almost exclusively leverage custom reports (powered by advanced segmentation) and the ...