Analytics Archives - Page 2 of 17 - Occam's Razor by Avinash Kaushik

Category: Analytics

Web Analytics Segmentation: Do Or Die, There Is No Try!

Excellent Analytics Tip#2: Segment Absolutely Everything. Many paid web analytics clickstream analytics tools, even today (!), don’t allow you to do on the fly ...

Analyze This: 5 Rules For Awesome Impromptu Web Analysis

Interviewing Tip: Stress Test Critical Thinking. Please). They also help you understand if someone really grasps key concepts. Recently on behalf of Market Motive, ...

Excellent Analytics Tip #17: Calculate Customer Lifetime Value

Visits / Visitors and Conversion Rates for those marketing campaigns. They deserve our love. [And if they measure That is an average. The trouble ...

10 Fundamental Web Analytics Truths: Embrace ‘Em & Win Big

F U D about Web analytics out there than I think is reasonable. Part of it fueled by Vendors. What a competitive bunch! Part ...

The Definitive Guide To (8) Competitive Intelligence Data Sources!

Web Analytics 2.0. The reason is simple: The ecosystem within which you function on the web contains mind blowing data you can use to ...

Analysis Ninjas: Leverage Custom Reports For Better Insights!

blog post ideas. My thanks to Horia. Horia’s question was: How about a post entitled \”10 Google Analytics Custom the Reports You Absolutely Must ...

Dear Avinash: Search / SEO Metrics & Analytics Questions + Answers

SES London and Market Motive co-faculty member Greg Jarboe sent me this KPI via email: \”Your webcast was a big success. Your KPI questions ...

Five Sweet Web Analytics Resolutions To Kick It Up A Notch

multiplicity strategy to win in the bounce rates for the top 20 landing / entry pages to the site. Find the losers, fix ’em. ...

Who Owns Web Analytics? A Framework For Critical Thinking.

Web Analytics 2.0. Chapter 14: HiPPOs, Ninjas, and the Masses: Creating a Data-Driven Culture. In this blog post I’ll share a unique \”case study\”, ...