Identify The Known Unknowns: Leverage Analytics Custom Alerts

Most of the time spent by Marketers & Analysts tends to be spend looking for "known knowns". Things we know and expect to see in the data, we look to see if they are there. "Oh look Google is still our Number 1 referrer and we are selling lots of product x as we always […]

Online Marketing Still A Faith Based Initiative. Why? What's The Fix?

The world of the intertubes should be a lot more data driven and awe-sexy than it really is. Yet for all our collective efforts at writing and tweeting and kvetching online marketing is still based mostly on faith. Not data. Surprising at so many levels right? Last week I had the privilege of being invited […]