Analytics - Avinash Kaushik

Category: Analytics

Google’s Statistics: Heads They Win, Tails You Lose.

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Google Brand Lift & Conversion Lift studies use the same underlying idea of statistical certainty. But certainty is not the same thing as answering ...

Rock Analytics More: Obsess About Goals And Goal Values!

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If you don’t have goals, you are not doing digital analytics. You are doing i am wasting earth’s precious oxygenalytics. Let’s back up. Let ...

The Complete Digital Analytics Ecosystem: How To Win Big

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The world of digital analytics seems to be insanely complicated. And, yes, some of it is. Third-party or first-party cookies anyone? And, are we ...

Benchmarking Performance: Your Options, Dos, Don’ts and To-Die-Fors!

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We are all blessed with more data than we know what to do with, and all for the price of a few lines of ...

Web Analytics Consulting: A Simple Framework For Smarter Decisions

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As I’ve gotten older I’ve come to appreciate the value of frameworks a lot more. When we are young, the answers to everything are ...

The Biggest Mistake Web Analysts Make… And How To Avoid It!

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The single biggest mistake web analysts make is working without purpose. We work very hard. We torture SiteCatalyst. We send out a lot of ...

Excellent Analytics Tip #18: Make Love To Your Direct Traffic

Make love? Direct Traffic? Really? I am not kidding. Direct traffic contains visitors that proactively seek you out, everyone else you have to "beg" ...