If you don't have goals, you are not doing digital analytics. You are doing i am wasting earth's precious oxygenalytics. Let's back up. Let me start with a story. [Sidebar] I'm experimenting with sharing short stories via an insightful newsletter. I'd love for you to sign up: The Marketing Analytics Intersect. Thanks! [/Sidebar] Now, let's […]
The Complete Digital Analytics Ecosystem: How To Win Big
The world of digital analytics seems to be insanely complicated. And, yes, some of it is. Third-party or first-party cookies anyone? And, are we tracking people, devices, web browsers or whoknowswhat? But it is a lot less complicated than you might believe. No. Really. A lot less complicated. I led a discussion the other day […]
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