Analytics Archives - Occam's Razor by Avinash Kaushik

Category: Analytics

Rock Analytics More: Obsess About Goals And Goal Values!

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A much richer understanding about the eight things I’m solving for. Now, all those other metrics suddenly have a purpose and context. I can ...

The Complete Digital Analytics Ecosystem: How To Win Big

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Best Metrics For Digital Marketing: Rock Your Own And Rent Strategies.] Bounce Rate. It will never be a KPI. Simply because even if your ...

Benchmarking Performance: Your Options, Dos, Don’ts and To-Die-Fors!

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Digital Marketing and Measurement Model.] If you have set the targets for your KPIs up front (Unique Visitors for Sept. should be 1,356,000), you’ve ...

Web Analytics Consulting: A Simple Framework For Smarter Decisions

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Digital Marketing & Measurement Model (how to pick the best KPIs for your business that guarantee success, using a powerful five-step process) and the ...

The Biggest Mistake Web Analysts Make… And How To Avoid It!

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Digital Marketing and Measurement Model . It is a fantastic five step process that forces the engagement of key stake holders to produce a ...

Excellent Analytics Tip #18: Make Love To Your Direct Traffic

The reason Direct traffic is a beloved of mine is that it represents (checkout the sweet contextual – red and green – numbers above): ...

5 + 4 Actionable Tips To Kick Web Data Analysis Up A Notch, Or Two

All my experience in these things suggests that it is dangerous to think that the Conversions column is representative of the final outcome. Here ...

Viral, Social, Sentiment, Mobile: 4 Delightful Web Analytics Solutions

10/90 rule of investment in web analytics. I had created the rule many years ago, early into my job at Intuit, and quite simply ...

Win With Web Metrics: Ensure A Clear Line Of Sight To Net Income!

Economic Value. If you have implementing analytics tools, next shiny object. My recommendation has been: 1. Identify your Micro Conversions. 4. Compute the Economic ...

Identify The Known Unknowns: Leverage Analytics Custom Alerts

Analytics Becomes Intelligent. Hello Insights!] I believe that actions taken based on web analytics data dramatically increase when we shift from our obsession with ...

Online Marketing Still A Faith Based Initiative. Why? What’s The Fix?

puke and leave! You can measure every facet of success (demographic and psychographic targeting. Leverage powerful metrics like Brand Perception, Size of Second Level ...