Analytics - Avinash Kaushik

Category: Analytics

Web Analytics Books!

clickstream analysis competitive intelligence

Yes, books with a s. : ) It is with immense excitement that I am sharing the news that I have just finished writing ...

Web Analytics Career Advice: Play In The Real World!

Interviewing candidates for a “data job” (analysts, marketers, ppc specialist) can be surprisingly depressing. Sometimes they can be unqualified. Usually they are “qualified”. The ...

Barriers To An Effective Web Measurement Strategy [+ Solutions!]

I was quite impressed by the Econsultancy’s Online Measurement and Strategy Report. Many Analyst “reports” tend to push a company / vendor / consultant ...

Paris Hilton, Kim Kardashian & Telling Stories With Data

audience segmentation display advertising

It is such a cliché: Don’t just present data, tell a story. Yet it is rarely followed. We almost always present data. Actually we ...

PPC / SEM Analytics: 5 Actionable Tips To Improve ROI

A very wise friend, ok Craig, once said this to me: “Paid Search is like playing chess with a Supercomputer.” At that moment I ...

Slay The Analytics Data Quality Dragon & Win Your HiPPO’s Love!

creating a data driven culture data reconciliation

Two truths: 1] Turns out the readers of Occam’s Razor are exceptionally gifted, they understand the challenges of web data 2] They are deeply ...

Web Data Quality: A 6 Step Process To Evolve Your Mental Model

data reconciliation faith based initiatives

It seems absolutely dumb to argue that while the quality of data used to make decisions is important, it is actually not that important ...

Dear Avinash: Web Metrics & Analytics Questions, Facebook Edition

actionable web analytics brand metrics

A few weeks back I had asked this question on Twitter: Inspire me: If there is one web analytics question you want answered what ...

Standard Metrics Revisited: #6: Daily, Weekly, Monthly Unique Visitors.

actionable analytics analytics definitions

Do you have a sneaking, yet unshakable, suspicion that your Web Analtyics Vendor is sometimes just trying to mess with you? Guess what? It’s ...

Dear Avinash: Top Web Analytics Questions, Twitter Edition

When in doubt, ask your customers to help you. I am quite fond of saying that in the context of using methodologies like Surveys ...

Actively Avoid Insights: 4 Useful KPI Measurement Techniques

averages compound metrics

Yes. I noticed the slightest hint of sarcasm in the title of this post. This post covers four commonly used measurement techniques that 9 ...

Paid Search Analytics: Measuring Value of \”Upper Funnel\” Keywords

advanced keyword analysis multi touch attribution analysis

“How do I measure the value of my “upper funnel” keywords?” People ask me this all the time. Upper funnel keywords are typically those ...

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