Category: Analytics

Contest Winners: The Best Web Analytics Report

We Are All Made Of Stars. I love that song (am a best web analytics report to take on a desert island, where you ...
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Pick One, Just One Web Analytics Report, Go!

I am sure you gasped! Perhaps you’re thinking: \”of all the wonderful and vast number of metrics and dimensions this is the best he ...
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\”Yes M’am, Yes You In The Back Row\” [13 Web Analytics Questions]

Web Analytics Congres). Next week Barcelona (teach the tool how you are tagging/coding your search campaigns. Every company and Agency tends to use different ...
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\”Dear Avinash\”: Stressed Agency Analyst & Robots Are Out To Get Me!

I try to contact the specialists within the client companies, to try and confirm that the data I am using is ok, but there ...
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How To Excite People About Web Analytics: Five Tips.

Right? We believe it, but how do we get to a point where others in the organization do as well? Step One for each ...
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Web Analytics Flamenco in Barcelona!

Source) Web Analytics: A data analysis genre with strong, rhythmic undertones, often accompanied with a similarly impassioned analyst whose life is characterized by powerful ...
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Excellent Analytics Tip #13: Measure Macro AND Micro Conversions.

Trinity strategy and the 4Q: The Best Free Online Survey For A Website). Conversion being just one of them (\”please please let me in, ...
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In Web Analytics Context Is King Baby! Go Get Your Own.

What can you infer from this? Almost nothing. Even less than nothing if you are a step removed from the daily existence of your ...
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eMetrics DC ’07 Reflections: Accuracy, Precision & Predictive Analytics

The Drilling Down Project What: Web Analytics Meets Business Intelligence Why: Accuracy, Precision and the Actionable Data Pyramid Others have talked about this but ...
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Blog Metrics: Six Recommendations For Measuring Your Success

BlogWorld Expo was about measuring success of a blog and I started with setting the context about why blogs are different and why they ...
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Analytics Tools Comparison: Coradiant vs. Tealeaf

Web Analytics 2.0 for example) and life lessons. And of course the great question about comparing Tealeaf (the former along with Multiplicity Web Analytics ...
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Multiplicity: Succeed Awesomely At Web Analytics 2.0!

Guy Creese (then Research Director for Aberdeen Group). The concept was brutal in its simplicity: The web is different and the reason was the ...
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Avinash Kaushik

Bestselling Author, Analytics
Chief Strategy Officer, HMM

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Web Analytics 2.0 by Avinash Kaushik

Web Analytics 2.0

Learn to prioritize customer-centric, multi-channel analysis and experimentation over simple data reporting.

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Web Analytics An Hour A Day Book by Avinash Kaushik

Web Analytics: An Hour A Day

Learn to focus on actionable insights and cultural change rather than just tracking data.

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