Latest Posts - Occam's Razor by Avinash Kaushik

Google’s Statistics: Heads They Win, Tails You Lose.

actionable analytics key performance indicators

When Google reports lift results… Who is it solving for? Let’s start with a phrase that causes me to cringe every time I hear ...

Pay Less, Grow More: Agencies in an Agentic AI-Era.

brand marketing marketing strategy

The intelligence and automation revolution has created/forced immense transformation at Marketing Agencies. All types: Media. Creative. Performance. Brand. Measurement. CRM/”Lifecycle.” Advocacy. Auditing. AI. Combo ...

AI Ready? Google Ads Maturity Model.

digital marketing Search Engine Marketing

In a world with fuel-efficient long-range motorcycles, do you insist on using horses for transportation? I’m of course talking about the Google Ads platform. ...

Smart KPIs: Accountability Over Outcomes Over Activity.

digital analytics key performance indicators

A couple of years ago, I was doing a Strategic Consulting engagement for a global company that operates in 75 countries. The scope was ...

Sports Marketing Measurement Playbook.

incrementality measurement key performance indicators

Last year, nearly all of the top 50 telecasts in the US were connected to sports. The 97th Oscars, SNL 50th, a 60 mins ...

Bye, Bye Human-Powered Marketing Analytics.

actionable analytics key performance indicators

my advice to deliver IAbI, and not data. Here’s the traditional analytics workflow being practiced in your company: 1. Report Generation. Hours and hours ...

The Best Marketing ROI Formula: Incremental Net Profit ROI!

actionable analytics excellent analytics tips

There’s a scary Giant hiding in your closet. It imposes hidden costs that, when accounted for, transform your claim that advertising is adding business ...

2 Seconds to Brand Impact: A Modern Video Ads Playbook

brand marketing competitive intelligence

Would you believe it: Almost no one watches your video ads! Take your company employee hat off: Do you watch any other company’s video ...

Loss Recovery Growth Model: Answer Engine Optimization (AEO)

brand marketing Search Engine Marketing

With the slow and steady evolution from keyword searching to resolution questions typed into Answer Engines, you are going to lose traffic (and revenue) ...