Customer Satisfaction Archives - Occam's Razor by Avinash Kaushik

Category: Customer Satisfaction

Unsexy Fundamentals Focus: User Experiences That Print Money

Like me, I’m sure you are working on complex challenges when it comes to data. Multi-petabyte data warehouses. Multi-touch, cross-channel attribution analysis. Media mix ...

Suck Less | A Plea For User-Centric Design: Powered By You!

user experience Voice of Customer

biggest mistake web analysts make. Today’s post is an adjacent mistake: The cardinal sin of spending too much time with data and in reports!advance ...

Empowering Analysis Ninjas? 12 Signs To Identify A Data Driven Culture

actionable analytics data driven cultures

analytics ladder of awesomeness each company needs to climb, and it just takes time. But a larger part of the reason is that companies ...

See-Think-Do: A Content, Marketing, Measurement Business Framework

business framework digital marketing

AIDA is from the siloed lens of Marketing (and full disclosure, I humbly believe serves company’s own selfish perspective). Then there is Agile for ...

7 Incredible Web Design, Branding, Digital Marketing Experiences

digital marketing voice of the customer

Songza. I really do. It is such a cool service. The music collection is wonderful. I love the social nature of sharing playlists. The ...

Global Multichannel Consumer Behaviour (Research/Purchase) Analysis

qualitative research

Consumer Barometer provides qualitative research, collected and processed with immense quantitative rigor, that will allow you to analyze digital’s influence and consumer behavior that ...

Dear Avinash: Attribution Modeling, Org Culture, Deeper Analysis +++

analytical tips analytics organization structure

Google+ and Multi-Channel Attribution: Definitions, Models and a Reality Check I explain three different models (Online to Store, Across Multiple Devices, Across Digital Channels) ...

Web Analytics Consulting: A Simple Framework For Smarter Decisions

clear line of sight model digital analytics consulting

Digital Marketing & Measurement Model (how to pick the best KPIs for your business that guarantee success, using a powerful five-step process) and the ...

Excellent Analytics Tip #18: Make Love To Your Direct Traffic

The reason Direct traffic is a beloved of mine is that it represents (checkout the sweet contextual – red and green – numbers above): ...

Win With Web Metrics: Ensure A Clear Line Of Sight To Net Income!

Economic Value. If you have implementing analytics tools, next shiny object. My recommendation has been: 1. Identify your Micro Conversions. 4. Compute the Economic ...

Online Marketing Still A Faith Based Initiative. Why? What’s The Fix?

puke and leave! You can measure every facet of success (demographic and psychographic targeting. Leverage powerful metrics like Brand Perception, Size of Second Level ...