Customer Satisfaction - Avinash Kaushik

Category: Customer Satisfaction

Unsexy Fundamentals Focus: User Experiences That Print Money

Like me, I’m sure you are working on complex challenges when it comes to data. Multi-petabyte data warehouses. Multi-touch, cross-channel attribution analysis. Media mix ...

Suck Less | A Plea For User-Centric Design: Powered By You!

user experience Voice of Customer

Analysts, honestly, make the world go round when it comes to any successful business – yes, data is that important. As you might expect ...

Empowering Analysis Ninjas? 12 Signs To Identify A Data Driven Culture

actionable analytics data driven cultures

Every indicator we have is that companies are investing more in every facet of analytics. Tools. People. Consulting. Processes. Yet, it is unclear if ...

See-Think-Do: A Content, Marketing, Measurement Business Framework

business framework digital marketing

The world does not need a new business framework. I get “About 269,000,000 results (0.25 seconds)” for business framework on Google today. But most ...

7 Incredible Web Design, Branding, Digital Marketing Experiences

digital marketing voice of the customer

We are surrounded by incredible digital experiences. Masterful design, branding and marketing. Yet, it would be fair to say we are also drowning in ...

Global Multichannel Consumer Behaviour (Research/Purchase) Analysis

qualitative research

As my focus has evolved to getting companies to imagine and execute incredible digital marketing initiatives, I’ve discovered that my passion for the medium, ...

Dear Avinash: Attribution Modeling, Org Culture, Deeper Analysis +++

analytical tips analytics organization structure

A couple weeks back I’d requested the nice folks following me on Google+ and Facebook to submit their most important digital marketing and analytics ...

Web Analytics Consulting: A Simple Framework For Smarter Decisions

clear line of sight model digital analytics consulting

As I’ve gotten older I’ve come to appreciate the value of frameworks a lot more. When we are young, the answers to everything are ...

Excellent Analytics Tip #18: Make Love To Your Direct Traffic

Make love? Direct Traffic? Really? I am not kidding. Direct traffic contains visitors that proactively seek you out, everyone else you have to "beg" ...