Tag: controlled experiments
Robust Experimentation and Testing | Reasons for Failure!
Since you’re reading a blog on advanced analytics, I’m going to assume that you have been exposed to the magical and amazing awesomeness of ...
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Digital Attribution’s Ladder of Awesomeness: Nine Critical Steps
Culture is a stronger determinant of success with data than anything else. Including data. [People + Process + Structure] > [Data + Technology] It ...
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Dear Avinash: Attribution Modeling, Org Culture, Deeper Analysis +++
A couple weeks back I’d requested the nice folks following me on Google+ and Facebook to submit their most important digital marketing and analytics ...
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Multi-Channel Attribution: Definitions, Models and a Reality Check
A wise person said: “To guarantee success, spend 95% of your time defining the problem and 5% of the time solving it.” I believe ...
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Avinash Kaushik
Bestselling Author, Analytics
Chief Strategy Officer, HMM
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