Since you’re reading a blog on advanced analytics, I’m going to assume that you have been exposed to the magical and amazing awesomeness of experimentation and testing. It truly is the bee’s knees. You are likely aware that there are entire sub-cultures (and their attendant Substacks) dedicated to the most granular ideas around experimentation (usually of the landing page optimization variety). There are fat books to teach you how to experiment (or die!). People have become Gurus hawking it. The magnificent cherry on this delicious cake: It is super easy to get started. There are really easy to use free…
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Culture is a stronger determinant of success with data than anything else. Including data. [People + Process + Structure] > [Data + Technology] It seems hard to believe. Yet, it is so fantastically true. At least for now. At least until AGI takes over. Why is this formula material? The first part of the equation, for better or for worse, improves in an evolutionary manner. The second part of the equation most frequently improves in a revolutionary manner. The challenge for Senior Leaders is that revolutions seem a lot more attractive and hence they charge full speed ahead. This results…