Here’s a sign that you’ve arrived as an Analyst or an Analytics team: At the first sign of failure reported by the data, most people blame you (Analyst/Data). Wear it as a badge of honor! It means your analysis has identified insights that are big enough, important enough, that the recipients get instantly worried. Ideally, you live in a culture where good analysis identifying poor performance would be warmly welcomed as an opportunity to learn, an opportunity to change, and, for the bravest cultures, an opportunity to change leadership posture (or leaders). What’s often a lot more common is to…
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If there is one thing the universe agrees on, it is that you should just provide data… You should provide INSIGHTS!!! In the 807,150 (!) words I’ve written on this blog thus far, at least 400,000 have been dedicated to helping you find insights. In posts about advanced segmentation, in posts about how to build strategic dashboards that don’t suck, in encouraging you to reimagine how you pick metrics to obsess about using the magnificent Impact Matrix, and on and on and on. Go for insights! The Problem. In time, I’ve come to hate the word insights. In our world…