Responses to Negative Data: Four Senior Leadership Archetypes.

Not everything a company does works out. (That is different from everything that a company is doing not working out. :)) If you are in the data business – my bread, butter and tofu – you often carry the burden of being the bearer of bad news. The conversion rate is down 30% at launch. […]

Digital Analytics + Marketing Career Advice: Your Now, Next, Long Plan

The rapid pace of innovation and the constantly exploding collection of possibilities is a major contributor to the fun we all have in digital jobs. There is never a boring moment, there is never time when you can’t do something faster or smarter. The tiny downside of this is that our parents likely never had […]