Category: Leadership
Scapegoating Analysts | Recognizing & Preventing A Bad Idea.
Here’s a sign that you’ve arrived as an Analyst or an Analytics team: At the first sign of failure reported by the data, most ...
Continue Reading
Winning With Data: Say No To Insights, Yes To Out-of-sights!
If there is one thing the universe agrees on, it is that you should just provide data… You should provide INSIGHTS!!! In the 807,150 ...
Continue Reading
How To: Be A Good Employee, Be A Great Boss | #winningcareers
Like many of you, I am both an employee and a people leader. At different points of the day, sometimes from one minute to ...
Continue Reading
Responses to Negative Data: Four Senior Leadership Archetypes.
Not everything a company does works out. (That is different from everything that a company is doing not working out. :)) If you are ...
Continue Reading
Digital Analytics + Marketing Career Advice: Your Now, Next, Long Plan
The rapid pace of innovation and the constantly exploding collection of possibilities is a major contributor to the fun we all have in digital ...
Continue Reading
It’s Not The Ink, It’s The Think: 6 Effective Data Visualization Strategies
Ten years, and the 944,357 words, are proof that I love purposeful data, collecting it, pouring smart strategies into analyzing it, and using the ...
Continue Reading
Five Key Elements For A Big Analytics Driven Business Impact
There is, almost literally, an unlimited number of things you could focus on to create a high impact data-influenced organization. And, as if unlimited ...
Continue Reading
A Great Analyst’s Best Friends: Skepticism & Wisdom!
Here’s something important I’ve observed in my experience in working with data, and changing organizations with ideas: Great Analysts are always skeptical. Deeply so. ...
Continue Reading
The Complete Digital Analytics Ecosystem: How To Win Big
The world of digital analytics seems to be insanely complicated. And, yes, some of it is. Third-party or first-party cookies anyone? And, are we ...
Continue Reading
Digital Dashboards: Strategic & Tactical: Best Practices, Tips, Examples
I’m excited about the power of a well created dashboard. It is a thing of beauty and a source of immense joy. Oh, and ...
Continue Reading
Empowering Analysis Ninjas? 12 Signs To Identify A Data Driven Culture
Every indicator we have is that companies are investing more in every facet of analytics. Tools. People. Consulting. Processes. Yet, it is unclear if ...
Continue Reading
This I Believe: A Manifesto for a Magnificent Career
This I Believe was one of my favorite NPR programs. It’s raison d’être: “Americans from all walks of life share the personal philosophies and ...
Continue Reading

Avinash Kaushik
Bestselling Author, Analytics
Chief Strategy Officer, HMM

My Weekly Newsletter
Grab bleeding-edge Marketing, Analytics, and Strategy to outsmart AI disruption.

Web Analytics 2.0
Learn to prioritize customer-centric, multi-channel analysis and experimentation over simple data reporting.
Select Your Language

Web Analytics: An Hour A Day
Learn to focus on actionable insights and cultural change rather than just tracking data.
Select Your Language
