Category: Leadership

Scapegoating Analysts | Recognizing & Preventing A Bad Idea.

Here’s a sign that you’ve arrived as an Analyst or an Analytics team: At the first sign of failure reported by the data, most ...
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Winning With Data: Say No To Insights, Yes To Out-of-sights!

If there is one thing the universe agrees on, it is that you should just provide data… You should provide INSIGHTS!!! In the 807,150 ...
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How To: Be A Good Employee, Be A Great Boss | #winningcareers

Like many of you, I am both an employee and a people leader. At different points of the day, sometimes from one minute to ...
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Responses to Negative Data: Four Senior Leadership Archetypes.

Not everything a company does works out. (That is different from everything that a company is doing not working out. :)) If you are ...
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Digital Analytics + Marketing Career Advice: Your Now, Next, Long Plan

The rapid pace of innovation and the constantly exploding collection of possibilities is a major contributor to the fun we all have in digital ...
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It’s Not The Ink, It’s The Think: 6 Effective Data Visualization Strategies

It is also true that it is completely ineffective and no one will understand anything. Too many bars, inside them too many slices, odd ...
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Five Key Elements For A Big Analytics Driven Business Impact

primordial soup at any company that expects amazing life to spring forth. You’ll be surprised, there’s only one tool in that mix. It is ...
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A Great Analyst’s Best Friends: Skepticism & Wisdom!

Ice Cream and IQ. Hard not to click on that, right? It is a short article containing a line chart plotting ice cream consumption ...
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The Complete Digital Analytics Ecosystem: How To Win Big

Best Metrics For Digital Marketing: Rock Your Own And Rent Strategies.] Bounce Rate. It will never be a KPI. Simply because even if your ...
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Digital Dashboards: Strategic & Tactical: Best Practices, Tips, Examples

Isn’t it pretty awesome? It provides a brief snapshot of the entire business. From 3rd grader attendance to new artworks on view to expenses ...
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Empowering Analysis Ninjas? 12 Signs To Identify A Data Driven Culture

analytics ladder of awesomeness each company needs to climb, and it just takes time. But a larger part of the reason is that companies ...
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This I Believe: A Manifesto for a Magnificent Career

This I Believe was one of my favorite NPR programs. It’s raison d’être: \”Americans from all walks of life share the personal philosophies and ...
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Avinash Kaushik

Bestselling Author, Analytics
Chief Strategy Officer, HMM

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Web Analytics 2.0 by Avinash Kaushik

Web Analytics 2.0

Learn to prioritize customer-centric, multi-channel analysis and experimentation over simple data reporting.

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Web Analytics An Hour A Day Book by Avinash Kaushik

Web Analytics: An Hour A Day

Learn to focus on actionable insights and cultural change rather than just tracking data.

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