About

There are three things I wanted to share on my "About" page: A bit about me, a bit about who got me going, and a bit about the blog's inspiration.

On 14 May 2006 when I started this blog the info on this page was simple: "Director of Research & Analytics at Intuit, Web Analytics Practitioner, Nice guy."

Things have evolved a smidgen since then. Here's the latest….

About Me:

I am. . .

  • The author of two best selling books: Web Analytics 2.0, Web Analytics: An Hour A Day
    (100% of the proceeds from both books are donated to The Smile Train, Doctors Without Borders and Ekal Vidyalaya.)
  • The Digital Marketing Evangelist for Google
    (Data driven decision making uncomplexified)
  • The Co-Founder and Chief Education Officer for Market Motive
    (Online marketing education, on demand, high quality, fresh, every day!)

I am on the Board of Advisors for. . .

I am honored to have received these awards. . .

  • Statistical Advocate of the Year from the American Statistical Association, 2009
  • Rising Star award from the Direct Marketing Educational Foundation, 2010
  • Most Influential Industry Contributor from the Web Analytics Association, 2011
  • Featured in the "Pioneers of Digital" book, with a bunch of amazing people I admire! 2012.

I love teaching and speaking and changing mindsets. . .

  • Conferences: Monaco Media Forum, JMP Innovators' Summit, Search Engine Strategies, Web 2.0, eMetrics, Ad-Tech, DMA events, BlogWorld, iCitizen etc (Current Speaking Engagements)
  • Universities: Stanford University, University of Utah, University of Virginia, Santa Clara University, VCU Brandcenter etc (I am also an Associate Instructor at the University of British Columbia!)
  • Companies: IBM, Unilever, AOL, L'Oréal, Time Warner, AutoDesk, Vanguard, Toyota, Google etc

I am on. . .

I was on. . .

  • The board of directors of the Web Analytics Association
  • The advisory board of iPerceptions, Coradiant and ClickEquations

About the Blog's Start:

I met Andy Beal at the Frost & Sullivan event where I spoke in early 2006. At that conference he played a key role in convincing me of the value of blogging and even offered to help me with anything I needed.

Andy gets all the credit in the world for getting me into blogging, for that I will remain eternally grateful to him.

About the Blog's Spirit:

Guy Kawasaki's early blog posts were very influential for me in terms of what this blog became. Specifically two things outlined in his blogging "principles" post:

  1. "Eat like a bird, and poop like an elephant."- Japanese Quote.This really connects with me. I have learned a lot from others and my hope with my blog is to share back with the world, to the extent that I can, in my core area of expertise. 
  2. Think "book" not "diary."I have come to believe that this is probably the best way to be successful in blogosphere.

[Interesting side note: While I followed this second principle from day one of this blog, never in my wildest dreams did I imagine it would ever actually become a book published by Wiley!]

I hope you find the blog to be of value.