See, Think, Do, Care Winning Combo: Content +Marketing +Measurement!

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There have been tons and tons of implementations around the world of my wonderfully profitable See-Think-Do-Care business framework.

This is immensely gratifying.

Over the last year, I've also worked with many companies to drive new and rapid innovation in their digital strategies using the framework. In the process, I've learned a whole lot more, evolved my thinking and refined the nuances.

In this blog post I want to share two strategic clarifications/extensions of my thinking about the See-Think-Do-Care framework. My hope is to better assist you in your own journey in using the framework to unlock imagination, build intent-based audience strategies, deliver joy to them and accelerate business profit.

And,…

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Digital Marketing & Analytics: Five Deadly Myths De-mythified!

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In a recent set of keynotes and consulting engagements in the US, UK and Canada, I've had an overwhelming feeling that in very fundamental ways some companies make imprecise choices when it comes to their digital strategy. Not because they don't have enough money or opportunity or people. But, simply because their broader framing of what the problem was, and what their chosen solution would deliver.

The heartbreaking part of these, often innocently made, choices is any lack of meaningful progress in digitizing their companies. It saddens me deeply that they are not being able to take full advantage of all the new product, marketing, customer relationship opportunities in…

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