Smart Dashboard Modules: Insightful Dimensions And Best Metrics

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My last post, perhaps provocatively, called for a reduction of data in executive dashboards (digital, online, offline). More English (IABI, specifically) would lead to a smarter understanding of performance, and of course glory for data practitioners.

Here's the post: Strategic & Tactical Dashboards: Best Practices, Examples.

In the post Adil commented that he's observed that attribution modeling is missing from most web analytics dashboards. My reply was that attribution modeling might not be present in a physical manner, but that it should be there below the surface to ensure our executives have a smarter understanding of a channel's true contribution.

While that is a perfectly good reply, Adil did make…

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Digital Dashboards: Strategic & Tactical: Best Practices, Tips, Examples

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I'm excited about the power of a well created dashboard. It is a thing of beauty and a source of immense joy.

Oh, and of course a critical element for any company's path to glory.

Dashboards are every where, we will look at a lot of them in this post and they are all digital. So let's start with one that you might not typically bump into.

Here's a great dashboard, for the Museum of Art… take a minute to ponder it…

Isn't it pretty awesome?

It provides a brief snapshot of the entire business. From 3rd grader attendance to new artworks on view to expenses to (hurray!)…

Keep reading: Digital Dashboards: Strategic & Tactical: Best Practices, Tips, Examples »