Data Visualization Inspiration: Analysis To Insights To Action, Faster!

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Like a vast majority on planet Earth, I love data visualizations. Ok, so perhaps as the author of two bestselling books on analytics I love it a little bit more!

There is something magical about taking an incredible amount of complexity and presenting it as simply as we possibly can with the goal of letting the cogently presented insight drive action. Magical.

A day-to-day manifestation of this love is on my Google+ or Facebook profiles where 75% of my posts are related to my quick analysis and learnings from a visualization. Be it looking at 1.1 million FCC net neutrality comments, things people around the world identify as their biggest…

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Benchmarking Performance: Your Options, Dos, Don'ts and To-Die-Fors!

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We are all blessed with more data than we know what to do with, and all for the price of a few lines of JavaScript added to your website. In this type of an environment, I've frequently stressed the value of identifying targets for your key performance indicators.

[See step four in the process for creating your Digital Marketing and Measurement Model.]

If you have set the targets for your KPIs up front (Unique Visitors for Sept. should be 1,356,000), you've set a clear line in the sand as to what performance will be declared a success or a failure at the end of the measurement time period. In turn,…

Keep reading: Benchmarking Performance: Your Options, Dos, Don'ts and To-Die-Fors! »