Smarter Survey Results and Impact: Abandon the Asker-Puker Model!

Today's post comes from a source of deep pain. Analysis Ninjas are valued less than I would prefer for them to be.

The post is also sourced from a recent edition of my newsletter, The Marketing – Analytics Intersect. I send it once a week, and it contains my insights and recommendations on those two topics. Like this blog, the newsletter is geared towards being instantly actionable (rather than just theory-smart, which is pretty cool too). Do sign up if you want to deliver a small electric shock of simulation to your brain each week.

TMAI #41 covered a graph that resulted from a survey done by Econsultancy and Lynchpin.…

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Be Real-World Smart: A Beginner's Advanced Google Analytics Guide

Being book smart is good. The outcome of book smart is rarely better for analytics practitioners then folks trying to learn how to fly an airplane from how-to books.

Hence, I have been obsessed with encouraging you to get actual data to learn from. This is all the way from Aug 2009: Web Analytics Career Advice: Play In The Real World! Or a subsequent post about how to build a successful career: Web Analytics Career Guide: From Zero To Hero In Five Steps. Or compressing my experience into custom reports and advanced segments I've shared.

The problem for many new or experienced analysts has been that they either don't have…

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