Crushing It With Competitive Intelligence Analysis: Best Metrics, Reports

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Half-way through this post, you'll seriously wonder why you've spent so much time obsessing with Adobe/Google Analytics/Chartbeat or other web analytics tool.

When you are done reading the post, you'll be super mad that your marketing strategy is not more influenced by your competitor's data!

Such is the power of being able to proactively identify which of your competitor's strategies are working well, where their current customers come from, and what specific tactics you should experiment with to create and advantage for yourself.

Regular readers of the blog know of my deep love for competitive intelligence analysis. My first blog post on the topic of CIA was on 14th…

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The Complete Digital Analytics Ecosystem: How To Win Big

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The world of digital analytics seems to be insanely complicated.

And, yes, some of it is. Third-party or first-party cookies anyone? And, are we tracking people, devices, web browsers or whoknowswhat?

But it is a lot less complicated than you might believe. No. Really. A lot less complicated.

I led a discussion the other day with a collection of people who were brand new to the space and some who were jaded long-term residents of Camp Web Analytics. When someone played the omg, it is all so complicated (!!) card, I took the opportunity to sketch a picture of the entire ecosystem to highlight that it really was not…

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