Ten Hidden Gems In Google Analytics: Do Smarter Web Data Analysis!

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The 80/20 rule applies to our use of web analytics tools as well. Most of us use just a small amount of power our tools contain.

This hurts my feelings! Ok, not so much hurts my feelings and more that I'm sad you are not taking advantage of all of the features at your disposal to drive smarter decisions by your leadership teams.

Regardless of the tool you have, it is always prudent to take a fresh look at a familiar tool every once in a while and see what you've been missing. I recommend that periodically you gather folks around you for lunch, pull up Adobe Analytics on…

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The Magic of Universal Analytics: Strategy, Tactics, Implementation Tips

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In a Q&A after a keynote a couple of years ago, I was asked: "When will traditional business analysis subsume the web analytics silo?"

My reply: "All business will ultimately be digital, so, if anything, web analytics will subsume business analysis!"

That was a half-cheeky reply. But, if you reflect upon the developments in analytics over the last couple of years it is incredible to see that we, web analytics, have moved so quickly towards the aforementioned outcome.

In fact, even the term digital analytics is too stifling. It is all just business analysis – with digital being a dominant factor in influence (marketing, advertising, experiences, connections, relationships et. al.),…

Keep reading: The Magic of Universal Analytics: Strategy, Tactics, Implementation Tips »