In a world of infinite choice, the ability to pick critical few metrics to focus on is, well…, critical. It is the difference between plodding along, or winning big.
But choosing what to focus on is extremely hard.
You have to have a deeper understanding of the business, an expansive knowledge of what is possible (and not just inside Google/Adobe Analytics), and, this is so, so, so important, the ability to balance the now and the near future.
We all, myself included, fail so often because of the difficulty inherent in those three elements. In many cases we don't have sufficient knowledge for one and three, even if we are…