Speed, Focus, Smart Insights: 5 Google Analytics Custom Reports FTW!

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Standard reports stink. Custom reports rock!

If you are a regular reader of this blog, you are quite familiar with this sentiment. I've expressed it often. :)

The primary reason is simple: You are unique. Your business is unique. Why would a report created for everyone work for the special someone that you are?

There are other great reasons as well.

Custom reports allow you to deeply focus (by eliminating the rif-raf metrics and dimensions, they save time and show just what you want). When shared, custom reports allow you to deliver deeper relevance. Custom reports allow you to package up entire datasets for deeper analysis.

I've shared a whole…

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See, Think, Do, Care Winning Combo: Content +Marketing +Measurement!

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There have been tons and tons of implementations around the world of my wonderfully profitable See-Think-Do-Care business framework.

This is immensely gratifying.

Over the last year, I've also worked with many companies to drive new and rapid innovation in their digital strategies using the framework. In the process, I've learned a whole lot more, evolved my thinking and refined the nuances.

In this blog post I want to share two strategic clarifications/extensions of my thinking about the See-Think-Do-Care framework. My hope is to better assist you in your own journey in using the framework to unlock imagination, build intent-based audience strategies, deliver joy to them and accelerate business profit.

And,…

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