Tag: key performance indicators
Best Metrics For Digital Marketing: Rock Your Own And Rent Strategies
Are we able to efficiently find the right people and influence them? Can we deliver an incredible experience that blows the mind of our ...
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7 Data Presentation Tips: Think, Focus, Simplify, Calibrate, Visualize++
DC-DR-DA: A Simple Framework For Smarter Decisions .) We are all aware that the best companies in the world have an Bob Mankoff] Lesson ...
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See-Think-Do: A Content, Marketing, Measurement Business Framework
AIDA is from the siloed lens of Marketing (and full disclosure, I humbly believe serves company’s own selfish perspective). Then there is Agile for ...
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Excellent Analytics Tip #25: Decrapify Search, Social Compound Metrics
NFL Passer Rating (don’t worry, no one really understands what it is). In a government context, Consumer Price Index are good examples. One that ...
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The Lean Analytics Cycle: Metrics > Hypothesis > Experiment > Act
Lean Analytics a new book by my friend Benjamin Yoskovitz. The book introduces a wonderful process called the Lean Analytics Cycle, which aims to ...
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Facebook Advertising / Marketing: Best Metrics, ROI, Business Value
controlled experiments. It is always so cool to run marketing campaigns in large homogenous markets (like Europe, Asia, or large chunks of the US). ...
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Google Analytics Tutorial: 8 Valuable Tips To Hustle With Data!
advanced segmentation or advanced social metrics or economic value or web analytics maturity or one of an infinite number of difficult, if hugely rewarding, ...
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Best Social Media Metrics: Conversation, Amplification, Applause, Economic Value
so what? ” matters! Oh, I totally forgot to say this…. the advice in this blog post is only for businesses and brands that ...
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Produce Actionable Insights: Mate Custom Reports With Adv Segments!
Digital Marketing & Measurement Model!), partly because they are out of the box standard reports that web analytics vendors create for “average” people (and ...
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Email Marketing: Campaign Analysis, Metrics, Best Practices
permission marketing. Every fiber of your being. Every thought that crosses your mind. Every person in your company. Embrace permission marketing and email will ...
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Your Web Metrics: Super Lame or Super Awesome?
org structure, bad boss, Web Analytics Measurement Model. Maybe something else (surprisingly, excuses are not all that hard to find when you are looking ...
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Actively Avoid Insights: 4 Useful KPI Measurement Techniques
Key Performance Indicator is: Measures that help you understand how you are doing against your objectives. Note the stress on Measures. And Objectives. It ...
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Avinash Kaushik
Bestselling Author, Analytics
Chief Strategy Officer, HMM

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