key performance indicators - Occam’s Razor by Avinash Kaushik

Tag: key performance indicators

Winning With Data: Say No To Insights, Yes To Out-of-sights!

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If there is one thing the universe agrees on, it is that you should just provide data… You should provide INSIGHTS!!! In the 807,150 ...

The Most Important Business KPIs. (Spoiler: Not Conversion Rate!)

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I was reading a paper by a respected industry body that started by flagging head fake KPIs. I love that moniker, head fake. Likes. ...

Increase Analytics Influence: Leverage Predictive Metrics!

actionable web analytics key performance indicators

Almost all metrics you currently use have one common thread: They are almost all backward-looking. If you want to deepen the influence of data ...

Cookies To Humans: Implications Of Identity Systems On Incentives!

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A story where data is the hero, followed by two mind-challenging business-shifting ideas. At a previous employer customer service on the phone was a ...

It’s Not The Ink, It’s The Think: 6 Effective Data Visualization Strategies

actionable web analytics key performance indicators

Ten years, and the 944,357 words, are proof that I love purposeful data, collecting it, pouring smart strategies into analyzing it, and using the ...

Rock Analytics More: Obsess About Goals And Goal Values!

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If you don’t have goals, you are not doing digital analytics. You are doing i am wasting earth’s precious oxygenalytics. Let’s back up. Let ...

Excellent Analytics Tip #27: Chase Smart Calculated Metrics!

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For the last decade (#omg!), I’ve consistently complained about a fundamental flaw in Web Analytics tools: They incentivize one night stands, rather than engagements ...

Great Storytelling With Data: Visualize Simply And Focus Obsessively

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The difference between a Reporting Squirrel and Analysis Ninja? Insights. As in, the former is in the business of providing data, the latter in ...

Speed, Focus, Smart Insights: 5 Google Analytics Custom Reports FTW!

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Standard reports stink. Custom reports rock! If you are a regular reader of this blog, you are quite familiar with this sentiment. I’ve expressed ...

Benchmarking Performance: Your Options, Dos, Don’ts and To-Die-Fors!

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We are all blessed with more data than we know what to do with, and all for the price of a few lines of ...

Smart Dashboard Modules: Insightful Dimensions And Best Metrics

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My last post, perhaps provocatively, called for a reduction of data in executive dashboards (digital, online, offline). More English (IABI, specifically) would lead to ...