key performance indicators Archives - Page 2 of 4 - Occam's Razor by Avinash Kaushik

Tag: key performance indicators

The Most Important Business KPIs. (Spoiler: Not Conversion Rate!)

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I was reading a paper by a respected industry body that started by flagging head fake KPIs. I love that moniker, head fake. Likes. ...

Increase Analytics Influence: Leverage Predictive Metrics!

actionable web analytics key performance indicators

Almost all metrics you currently use have one common thread: They are almost all backward-looking. If you want to deepen the influence of data ...

Cookies To Humans: Implications Of Identity Systems On Incentives!

actionable analytics attribution

A story where data is the hero, followed by two mind-challenging business-shifting ideas. At a previous employer customer service on the phone was a ...

It’s Not The Ink, It’s The Think: 6 Effective Data Visualization Strategies

actionable web analytics key performance indicators

It is also true that it is completely ineffective and no one will understand anything. Too many bars, inside them too many slices, odd ...

Rock Analytics More: Obsess About Goals And Goal Values!

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A much richer understanding about the eight things I’m solving for. Now, all those other metrics suddenly have a purpose and context. I can ...

Excellent Analytics Tip #27: Chase Smart Calculated Metrics!

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The Marketing Analytics Intersect. Thanks! [/Sidebar] It also results in Marketers obsess about awful things like last-click conversions (See-Think-Do-Care business framework). Not even all ...

Great Storytelling With Data: Visualize Simply And Focus Obsessively

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The Marketing Analytics Intersect. Thanks! [/Sidebar] Do you see how far away a Reporting Squirrel’s job is from that of an Analysis Ninja? For ...

Speed, Focus, Smart Insights: 5 Google Analytics Custom Reports FTW!

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The Marketing Analytics Intersect. Thanks! [/Sidebar] The primary reason is simple: You are unique. Your business is unique. Why would a report created for ...

Benchmarking Performance: Your Options, Dos, Don’ts and To-Die-Fors!

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Digital Marketing and Measurement Model.] If you have set the targets for your KPIs up front (Unique Visitors for Sept. should be 1,356,000), you’ve ...

Smart Dashboard Modules: Insightful Dimensions And Best Metrics

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Strategic & Tactical Dashboards: Best Practices, Examples. In the post Adil commented that he’s observed that attribution modeling is missing from most web analytics ...