We have all lived "web analytics" analytics for a long time. There are practitioners and vendors and a well established "system" of working and thinking. Yet companies are frustrated at their ability to fundamentally understand the data and take action. I have come to the conclusion that there are multiple forces that are at play and the world of traditional web analytics is now dead.What does the world of web analytics look like? If we measure any of the following it is likely that we live in the world of web analytics: Page Views Path Analysis Track HITS Daily Unique Visitors (!!!) Top Exit Pages on the Site Visitor Screen…
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