Latest Posts - Page 6 of 37 - Occam's Razor by Avinash Kaushik

Ad Block Tracking With Google Analytics: Code, Metrics, Reports

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Mitch Joel. But think about their text in green for a moment. On a mobile platform should Forbes not have pity on its users ...

A Great Analyst’s Best Friends: Skepticism & Wisdom!

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Ice Cream and IQ. Hard not to click on that, right? It is a short article containing a line chart plotting ice cream consumption ...

The Marketing < > Analytics Intersect: My Newsletter!

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own vs. rent in context of platforms. Facebook, YouTube, LinkedIn are platforms where you rent your existences. Mobile and desktop websites, mobile applications are ...

Rock Analytics More: Obsess About Goals And Goal Values!

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A much richer understanding about the eight things I’m solving for. Now, all those other metrics suddenly have a purpose and context. I can ...

Excellent Analytics Tip #27: Chase Smart Calculated Metrics!

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The Marketing Analytics Intersect. Thanks! [/Sidebar] It also results in Marketers obsess about awful things like last-click conversions (See-Think-Do-Care business framework). Not even all ...

How To Suck At Social Media: An Indispensable Guide For Businesses

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The Marketing Analytics Intersect. Thanks! [/Sidebar] I believe that every human with time to spare, and a connection to the web, should be on ...

Great Storytelling With Data: Visualize Simply And Focus Obsessively

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The Marketing Analytics Intersect. Thanks! [/Sidebar] Do you see how far away a Reporting Squirrel’s job is from that of an Analysis Ninja? For ...

Speed, Focus, Smart Insights: 5 Google Analytics Custom Reports FTW!

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The Marketing Analytics Intersect. Thanks! [/Sidebar] The primary reason is simple: You are unique. Your business is unique. Why would a report created for ...

See, Think, Do, Care Winning Combo: Content +Marketing +Measurement!

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See-Think-Do-Care business framework. This is immensely gratifying. Over the last year, I’ve also worked with many companies to drive new and rapid innovation in ...