Four Stories: A Decade of Writing Occam’s Razor!

An off-topic post this week, to celebrate this incredible outpost you’ve helped create on the web, Occam’s Razor. This month my beloved blog is ...
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Ad Block Tracking With Google Analytics: Code, Metrics, Reports

Mitch Joel. But think about their text in green for a moment. On a mobile platform should Forbes not have pity on its users ...
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A Great Analyst’s Best Friends: Skepticism & Wisdom!

Ice Cream and IQ. Hard not to click on that, right? It is a short article containing a line chart plotting ice cream consumption ...
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The Marketing < > Analytics Intersect: My Newsletter!

own vs. rent in context of platforms. Facebook, YouTube, LinkedIn are platforms where you rent your existences. Mobile and desktop websites, mobile applications are ...
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Rock Analytics More: Obsess About Goals And Goal Values!

A much richer understanding about the eight things I’m solving for. Now, all those other metrics suddenly have a purpose and context. I can ...
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Excellent Analytics Tip #27: Chase Smart Calculated Metrics!

The Marketing Analytics Intersect. Thanks! [/Sidebar] It also results in Marketers obsess about awful things like last-click conversions (See-Think-Do-Care business framework). Not even all ...
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How To Suck At Social Media: An Indispensable Guide For Businesses

The Marketing Analytics Intersect. Thanks! [/Sidebar] I believe that every human with time to spare, and a connection to the web, should be on ...
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Great Storytelling With Data: Visualize Simply And Focus Obsessively

The Marketing Analytics Intersect. Thanks! [/Sidebar] Do you see how far away a Reporting Squirrel’s job is from that of an Analysis Ninja? For ...
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Speed, Focus, Smart Insights: 5 Google Analytics Custom Reports FTW!

The Marketing Analytics Intersect. Thanks! [/Sidebar] The primary reason is simple: You are unique. Your business is unique. Why would a report created for ...
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See, Think, Do, Care Winning Combo: Content +Marketing +Measurement!

See-Think-Do-Care business framework. This is immensely gratifying. Over the last year, I’ve also worked with many companies to drive new and rapid innovation in ...
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Avinash Kaushik

Bestselling Author, Analytics
Chief Strategy Officer, HMM

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