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Smarter Survey Results and Impact: Abandon the Asker-Puker Model!

actionable web analytics analytics insights

Today’s post comes from a source of deep pain. Analysis Ninjas are valued less than I would prefer for them to be. The post ...

Be Real-World Smart: A Beginner’s Advanced Google Analytics Guide

actionable web analytics custom reports

Being book smart is good. The outcome of book smart is rarely better for analytics practitioners then folks trying to learn how to fly ...

Suck Less | A Plea For User-Centric Design: Powered By You!

user experience Voice of Customer

Analysts, honestly, make the world go round when it comes to any successful business – yes, data is that important. As you might expect ...

Four Stories: A Decade of Writing Occam’s Razor!

Web Insights

An off-topic post this week, to celebrate this incredible outpost you’ve helped create on the web, Occam’s Razor. This month my beloved blog is ...

Ad Block Tracking With Google Analytics: Code, Metrics, Reports

actionable web analytics digital marketing

You don’t use an ad blocker, right? Of course not! You would never want to take away the opportunity a content creator has online ...

A Great Analyst’s Best Friends: Skepticism & Wisdom!

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Here’s something important I’ve observed in my experience in working with data, and changing organizations with ideas: Great Analysts are always skeptical. Deeply so. ...

The Marketing < > Analytics Intersect: My Newsletter!

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I want you to sign up for something very, very special I’m doing: Writing short stories from the intersection of marketing and analytics. My ...

Rock Analytics More: Obsess About Goals And Goal Values!

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If you don’t have goals, you are not doing digital analytics. You are doing i am wasting earth’s precious oxygenalytics. Let’s back up. Let ...

Excellent Analytics Tip #27: Chase Smart Calculated Metrics!

actionable web analytics excellent analytics tips

For the last decade (#omg!), I’ve consistently complained about a fundamental flaw in Web Analytics tools: They incentivize one night stands, rather than engagements ...

How To Suck At Social Media: An Indispensable Guide For Businesses

digital marketing

Facebook, at last count, has 1.5 billion monthly active users. YouTube has 1.2 billion users (watching 6 billion hours of videos!). Instagram has an ...